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Valentine's Day special time for millennials: Couples look to engage in fun experiences

Couples aren't limiting themselves to romantic elements. Instead, they want to try unconventional travel experiences.

Last Updated: Feb 08, 2020, 06.20 PM IST
Indian consumers are making the most of an extended/smart weekend break to bond with their loved one.
NEW DELHI: Thomas Cook India has witnessed a 14 per cent growth in demand for travel to celebrate the upcoming Valentine's Day, the travel company said on Thursday. The company has seen increased appetite for fun-engaging experiences and destinations like skydiving in Malaysia and white-river rafting in Rishikesh as against solely romantic elements, Thomas Cook (India) said in a release.

"Falling on a Friday, the company has observed that Indian consumers are making the most of an extended/smart weekend break to bond with their loved ones," it said.

In addition to the traditional couples segment - comprising 55% of the pie - growing uptake observed from solo travellers (me-captions), groups of friends/ family (contributing 45%), the company said about shifting consumer preferences.

India's couples, especially millennials, are veering towards unconventional travel experiences and not limiting themselves to romantic elements, it pointed out.

Stay-cations are also witnessing an uptick during this Valentine's Day weekend.

Experiences in demand include white-river rafting in Rishikesh, cave expeditions in Meghalaya, jeep safaris in Jaisalmer/Thekkady, quad-biking in Indonesia, skydiving in Malaysia and swimming with sharks in Thailand, it said.

"Gastronomic tours are also high on the Valentine's Day travel bucket list with inclusions like cooking classes with local chefs in Singapore, Malaysia and Tuscany and wine/whiskey tours in France, Ireland, Scotland, Japan, South Africa, and California," the company said.

Stay-cations are also witnessing an uptick during this Valentine's Day weekend with metro consumers preferring to relax and pamper themselves- within their city of residence, it added.

"The expression of love has changed manifold and Indians are now looking to create experiential memories while travelling. With Valentine's Day falling on a Friday and February being a low travel season, Indians are opting for an extended weekend break to avail of value offers- across India or to visa-free or visa-on-arrival destinations like Indonesia, Singapore, Malaysia, Dubai, Abu Dhabi, Bhutan, Thailand and islands like Mauritius and Maldives, among others," Thomas Cook (India) Ltd President & Country Head - Holidays, MICE, Visa, Rajeev Kale said.

From Jodhpur To San Juan, Here Are Top 10 Travel Destinations You Ought To Visit In 2020

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Satiate The Wanderlust In You

21 Dec, 2019
All the travel junkies out there, if there is one listicle you must focus on, it’s this one. With 2019 travel goals (hopefully) met, it’s time to start planning for the 2020 holidays. Booking.com has delved into global booking trends to reveal 10 of the top emerging travel destinations for 2020. Jodhpur from India has found its spot among the top 10 list, alongside some lesser known spots in Eastern Europe to under-the-radar spots in Asia. Commenting on the study, Ritu Mehrotra, Country Manager, India, Sri Lanka and Maldives for Booking.com said, “As we proceed towards a new decade, we will see travel becoming more and more sustainable and technologically-advanced, further aided by enhanced services and offerings that enable the modern day inquisitive traveller to experience the world. 81% of Indian travellers say that in 2020 they want to go somewhere that offers experiences they’ve never had before. From catering to their peaked interest in lesser known destinations to counter over-tourism, to customised travel recommendations, we want to ensure that the travellers have the most diverse selection of places to stay at as we help them prepare and plan their travel in 2020 and beyond.” Here’s where you should be headed to satiate the wanderbug in you.

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