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Veteran Tamil musician Ilaiyaraaja creates his first-ever corporate anthem for Hindustan Coca-Cola Beverages

The reason behind choosing Ilaiyaraaja was the universality of his music.

ET Bureau|
Updated: Dec 13, 2019, 04.20 PM IST
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Agencies
The tune was composed by Ilaiyaraaja at Prasad studios in Chennai.
The tune was composed by Ilaiyaraaja at Prasad studios in Chennai.
By Barani Vaith

FMCG company Hindustan Coca-Cola Beverages released on Friday its corporate anthem composed by veteran Tamil musician Ilaiyaraaja, whose melodious tunes have been music chart mainstays and still continue to enthral fans.

The anthem is Ilaiyaraaja's first composition for a corporate entity. "This is the maestro’s first composition for a corporate in 40 years, in any part of the world. That the creator of more than 7,000 songs in 1,000 films, has never composed anything for a corporate entity may come as a surprise," HCCB said in a release.

The tune was composed by Ilaiyaraaja at Prasad studios in Chennai. The reason behind choosing Ilaiyaraaja was the universality of his music, said HCCB's Chief Communications Officer Kamlesh Sharma. "I knew that only Raaja Sir would sum the scale and soul of HCCB with utmost simplicity and purity," said Sharma.

HCCB manufactures and sells popular brands such as Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others.

Tiffany’s Blue Now Belongs To LVMH; Ambani, PeeCee, Gaga's Connections To The Iconic Brand

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​The Big Buyout

26 Nov, 2019
French luxury giant LVMH, on Monday, acquired iconic American jeweller Tiffany for $16.2 billion. The acquisition, which took just over a month and three revised bids to get done, is the biggest-ever deal for the French group owned by Bernard Arnault.According to a report in news agency Reuters, Tiffany was codenamed "Tea" and LVMH was "Latte" during the talks that led to the takeover.Reuters also reported that LVMH's 70-year-old billionaire boss was himself 'focused on ensuring he was getting control of Tiffany's most valuable assets: all the patented elements that came with the Tiffany brand, notably its robin's egg blue boxes'.The third-richest man in the world, Arnault, emphasised on the importance of the blue in an interview with the news agency, saying, "We're the owner of a colour. It's a pretty rare thing."LVMH had forayed into high-end jewellery in 2011, when it acquired Italian jeweller Bulgari.
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