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Virushka, DeepVeer, AksTwink India's leading celeb power couples. But advertisers still haven't used their full potential

The three couples rate high on attributes such as trustworthiness, respect, stylish and being different.

, ET Bureau|
Updated: Nov 02, 2019, 11.14 AM IST
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​From left: Virushka, DeepVeer and AksTwink rate high on attributes such as trustworthiness, respect, stylish and being different.​
From left: Virushka, DeepVeer and AksTwink rate high on attributes such as trustworthiness, respect, stylish and being different.
Virat Kohli - Anushka Sharma (Virushka), Deepika Padukone -Ranveer Singh (DeepVeer) and Akshay Kumar - Twinkle Khanna (AksTwink) lead as India’s celebrity power couples according to a research by Mumbai-based Indian Institute of Human Brands (IIHB).

The three celebrity couples rate high on attributes such as trustworthiness, respect, stylish and being different. The study shows that while advertisers haven’t used the couples to their full potential, brands need to match their attributes to that of these celebrity couples for maximum impact.

STYLISH
COUPLE SCORE
RanbirAlia 76
Saifeena 75
AksTwink 74
​Alia Bhatt and Ranbir Kapoor are Bollywood's new, favourite couple.
Alia Bhatt and Ranbir Kapoor are Bollywood's new, favourite couple.

DISTINCTIVE
COUPLE SCORE
AksTwink 74
DeepVeer 72
Virushka 71

TRADITIONAL
COUPLE SCORE
DeepVeer 72
AbhiAsh 70
AksTwink 68
​Said and Kareena rank high on the style scale.
Said and Kareena rank high on the style scale.

DIFFERENT
COUPLE SCORE
RanbirAlia 81
Virushka 81
AksTwink 80

TRUSTWORTHY
COUPLE SCORE
Virushka 72
DeepVeer 70
AksTwink 65

RESPECTED
COUPLE SCORE
Virushka 79
DeepVeer 78
AksTwink 74

Now, And Always: Virushka Fast For Each Other; PeeCee Celebrates First Karwa Chauth With Ni...

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To The Moon And Back

18 Oct, 2019
Be it Ganesh Chaturthi or Karwa Chauth, B-town stars and sports figures celebrate every festivity with great fervour. This year, too, celebs made merry with their better halves on the festival of love by dressing in traditional outfits and fasting for each other. From Priyanka Chopra to Nusrat Jahan and Rohit Sharma, stars set Instagram ablaze with high-on-love posts for their special one. Here's a round-up of all those who celebrated their love on Karwa Chauth.
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