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VU Televisions sells over 1.5 lakh sets, emerges as leader in 4K TV category

The brand has experienced a 30% growth since its inception in 2006.

ET Bureau|
Oct 24, 2019, 08.33 AM IST
Devita Saraf said that the company understands the evolving needs of its consumers and has stayed relevant with its unique product offerings.
Devita Saraf said that the company understands the evolving needs of its consumers, and has stayed relevant with its unique product offerings.
Vu Televisions has emerged as one of the leading companies in the segment, with its 4K range of smart TVs. The brand has experienced a 30 per cent growth since its inception in 2006. In the large size television category, the company is known for its unique Vu 100 (100-inch television).

The company has always focused on delivering a highquality viewing experience for its consumers. A 4K Vu TV is priced at Rs 20,000 to ensure that every household can adopt a high-end lifestyle product.

Devita Saraf, chairman and CEO, Vu Televisions, said, “The Indian market demands a perfect mix of innovation and technology at the right price. Today, a television is not just a device for viewing content, but is a go-to screen for work, fitness and socialising. We understand the evolving needs of our consumers and have stayed relevant with our unique product offerings. Today, this celebration of our leadership across the large size TV and 4K TV category is a testimony of our strong reach across diverse segments, and we’ll continue to innovate on this path of consumer centricity. Our 4K range of smart TVs have reported sales of over 1,50,000 sets in the second half of 2019.”

At a recent event hosted at The St Regis Mumbai, Saraf launched the brand’s festive collection. The highlight was the Vu Super TV, a new and upgraded version of the Vu100.

“Luxury and technology have so much in common. They’re about experiences and evolution, and this event was a reflection of that,” said Saraf. “As we celebrate our presence in the premium TV segment in India, we take pride in this unique proposition and hope to continue to deliver high-quality, luxurious viewing experiences to our consumers,” she said.

The brand offers smart TVs across six categories in 10 sizes and recently launched the Ultra Android TV with the Pure Prism Grade High Brightness Panel.

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