What's inside the rapper? Amul celebrates 'Gully Boy' with adorable doodle
The pictorial features cartoon versions of the lead cast of the film.
Ranveer raps his way into the audience's hearts with the track which is on everyone's playlist nowadays and now it has a new fan which is none other than Amul!
#Amul Topical: Film 'Gully Boy' connects with audiences! https://t.co/hWiGIatQ7E— Amul.coop (@Amul_Coop) 1550473583000
The film has received an honour by Amul in a pictorial, which features cartoon versions of Ranveer, Alia and Siddhant Chaturvedi, who made his Bollywood debut with the movie and the famous words 'Apna Time Aayega' from the film giving it their own treatment.
The doodle shows the three main characters from the film- MC Sher (Siddhant), Murad (Ranveer) and Safeena (Alia) holding a slice of bread and butter. The cartoon poster twisted the tag line "Apna Time Aayega" to "Apna Time Hai... Khayega!"
The ad also added, "What's inside the rapper."
Amul shared the cartoon poster on its Twitter handle and wrote, "#Amul Topical: Film 'Gully Boy' connects with audiences!"
Ranveer took to his Instagram stories to share the cartoon poster and captioned it as, “Ek number."
Siddhant, who has left everyone impressed with his endearing performance in the film, took to his Instagram account to express experience. Sharing the doodle, he wrote, “Bachpan se ye billboards dekhein hai. Aur aaj", with a heart emoji.
The cool doodle was also shared by Alia and Zoya Akhtar on their Instagram stories.
Amul is known for its creative and quirky cartoon posters on films and actors. The brand never disappoints and usually comes up with topical doodles on film releases, celebrity weddings and other significant events.
'Gully Boy' opened to rave reviews from both film critics and audiences. It first premiered at the Berlin International Film Festival. Many of the international publications gave the film a good review.
The film's first-weekend report was also impressive. The movie earned Rs. 72.45 crore. The musical drama is doing exceptionally well in metro cities, especially Mumbai.
'Gully Boy' is inspired by the lives of Mumbai street rappers Vivian Fernandes aka Divine and Naved Shaikh aka Naezy. The film is directed by Zoya Akhtar and released on Valentine's Day, February 14.
The film revolves around the underground rap movement in India and all the songs of the film have become extremely popular.