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When former CEO Kalanick's trial-and-error approach led to success of Uber Eats

Uber is banking on its Eats vertical to increase the company’s valuation.

, ET Bureau|
May 20, 2019, 09.03 AM IST
Travis Kalanick
Former Uber CEO Travis Kalanick
After an underwhelming debut at the New York Stock Exchange, Uber could do with some extra calories. The ridehailing company’s booking growth has been anaemic in the past few quarters, but it is banking on its Eats vertical to whet investors’ appetites and increase the company’s valuation. “When I first joined Uber, the company was more associated with ride-hailing and Eats was this interesting part-time endeavour. It has since exploded into a truly significant business,” Uber CEO Dara Khosrowshahi told a news magazine.

Before zeroing in on food, Uber tried to leverage its vast logistics network to peddle consumer goods like deodorant and diapers. The pilot project did not take off. However, the law of averages soon worked in favour of former CEO Travis Kalanick’s trial-and-error approach. On the day of its launch in August 2014, Uber Eats née Fresh sold hundreds of meals in an hour in downtown Los Angeles, much more than the eight deodorants it sold in a day.

Jack Ma, Bezos, Travis Kalanick: Top Bosses Who Promoted Hostile Work Culture

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Leadership Gone Wrong

15 Apr, 2019
Being an industry leader is not child's play. Apart from taking one's business ahead and dealing with the complications that come along with it, inculcating a healthy work culture is also extremely important. Recently, Alibaba Group boss Jack Ma received flak on social media for promoting a 12-hour-a-day and six-days-a-week work routine for success. However, he isn't the only one who, in an effort to be on the top, ended up promoting a hostile work culture. Here's a look at some top bosses who haven't been appreciated for their leadership qualities. (In pic from left: Jeff Bezos, Jack Ma, Travis Kalanick)

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