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Why Ronaldo's current football club is banking on his Instagram account

Roanldo, however is no longer officially the best soccer player in Europe.

Bloomberg|
Dec 06, 2018, 08.00 PM IST
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Agencies
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By Joe Easton

Cristiano Ronaldo may no longer be officially the best soccer player in Europe, but the 33-year-old’s social media stardom suggests he could hold the key to Juventus Football Club SpA closing the gap on its wealthier rivals, according to one analyst.

Instagram’s most-followed person, who was named runner-up to former Real Madrid teammate Luka Modric at Monday’s Ballon d’Or awards, could triple the Italian club’s shirt sales by 2022, while spurring a 60 percent increase in annual sponsorship revenue from its deals with the likes of Adidas AG, said Banca IMI analyst Alberto Francese.



The bank, which also provides corporate services to Juventus, upgraded its rating on the stock to buy from hold in a client note titled “Ronaldomics” on Wednesday, while doubling its price target to 1.40 euros a share. The shares jumped 9.3 percent yesterday, the most in a month.

But investors be warned: Instagram fame may not be eternal. “Should Cristiano Ronaldo’s current social media popularity begin to fade, this could undermine the commercial potential on which Juventus is now capitalizing,” Francese added.



From Ronaldo To Mozart, When Airlines Honoured Heroes In A Creative Way

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Airlines Honour Heroes

27 Aug, 2018
Airlines can get creative when it comes to paying homage to heroes. Here are some famous people who took to the skies, painted on airplanes. In Pic: Mozart (L) and Cristiano Ronaldo (R)(Image: britannica.com, AFP)
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