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    YouTube Shorts, a TikTok competitor, gaining popularity with 3.5 bn daily views in India

    Synopsis

    YouTube unveiled Shorts in mid-September.

    AFP
    The feature, directly integrated into the existing YouTube interface, is currently only available in India as part of development work.
    BENGALURU: YouTube's short video product Shorts, which is currently being beta-tested in India, has received 3.5 billion daily views, the company's top executive wrote in a blog post on Tuesday.

    Shorts is a new short-form video experience on YouTube for creators and artists who want to shoot short videos using their mobile phones. It was launched in India in September last year.

    "More people are creating content on their phones, which is why we’re investing to give creators more video editing tools. We’re now beta testing YouTube Shorts in India and we’re excited to help the next generation of mobile creators tell their stories by lowering the barriers to entry," said Youtube CEO Susan Wozcicki. "We’re looking forward to expanding Shorts to more markets this year."

    YouTube is one among many social media companies that has launched a short video format to fill the gap left by the short video app TikTok's ban in June last year.

    Facebook launched Instagram Reels inside the photo-sharing app last year as well. Indian competitors include MX Takatak, ShareChat's Moj and Dailyhunt's Josh.

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