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'Many used car companies would like Donald Trump to talk about their amazing low prices'

Brand Equity caught up with the voice of Donald Trump from the famous 'America First, The Netherlands Second' video which triggered a worldwide sensation.

, ET Bureau|
Updated: Feb 22, 2017, 03.26 PM IST
0Comments
MUMBAI: As we write this, nations are campaigning to be second in the world after the fist-thumping US President Donald J Trump said, "From this day forward, it's going to be only America first, America first." The first country to throw its hat in the ring was the Netherlands. In the Zondag met Lubach video, 'America First, The Netherlands Second' that has entertained millions across the globe, a Trump voice makes the case for the Dutch to be No 2 in the world. Because, well, it's got the best language in the world, a wall and an ocean it got Mexico to build, and not only does the Netherlands have the best tax evasion system in the world, it also has the best, the greatest pony park in the world, among other great miniature things. We caught up with the voice of Trump in that now legendary video, Amsterdam-based American stand-up comedian, Greg Shapiro, who came over in 1994, "'just for one summer' and never left". Because, hey, ponies.

Life after 'The Netherlands Second'
I had a feeling the video would do well in the Netherlands, but I had no idea it would be worldwide. I had people from all over the world saying 'Did you see this?' And I told them 'Yeah, that's me.'

I have to give credit to German comedian Jan Boehmermann for making it into a worldwide competition: everysecondcounts.eu. I love it that satire is uniting the European Union.

Other requests from countries and brands
The first country that asked me to voice their video was Russia. Then Turkey. I even had a request for North Korea.
There are many used car companies who would like Donald Trump to talk about their amazing low prices.

Advice for nations campaigning to be second in the world
Give it a twist. Arjen Lubach and the Zondag met Lubach writers are brilliant, and their script is quite counterintuitive. If you try to copy it, you'll probably miss. I've been wondering when one of these videos would take it to the next level. Iran did a nice job.

Trump-ing it up
I've been working on a Trump impression for our political show at Boom Chicago theatre in Amsterdam. At some point, we realised Trump doesn't have a typical New York accent. Just to be silly, I tried him once as a California surfer dude. And we realised that's closer to the way Trump actually talks. 'We're going to go catch some awesome rays, we'll catch some gnarly waves, it's going to be totally tubular.' To me, Trump is this uber-NewYorker who embodies a California accent, but he can only get elected by appealing to everywhere but those places.
My comedy partner Pep Rosenfeld and I have been doing election shows since 2000 and 'Angry White Men: Trump Up the Volume' since the 2016 primaries. We had no idea it would be funny after Election Day. But here we are still performing and updating it. All I have to do is repeat Trump's quotes word for word. It just gets funnier.

Meme machine
I'm fully expecting Trump-fatigue to set in soon. I also expect that by that point he'll have given up and resigned already.

Favorite world leader to do an impression of
I started out doing a Bill Clinton voice, and that's still my favourite. He's the last great democratic communicator. Just this year he had a great quote: "Americans have one remaining bigotry, we don't want to be around people who disagree with us."

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