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Gold jewellery may not be as pure as sellers promise: MMTC-PAMP

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Readers' opinions (29)

Well, if the sellers are selling something below quality or lesser quality compared to what the buyer is payin then its cheating.


Thats why u will find Small gold shops in almost every locality. Why cant we follow the same standard of carat 12 - 18 so that even after being cheated loss will be less. Less carat gold jewellery will be stronger and cheaper.

Ashok Kansal (Ghaziabad, India)

Most of the customers are being robbed in the name of assured carats of gold.even hall marking system is not proving of much help.UID marking if started will again be a damper as the marking will be too small to be visible to a buyer , & not difficult to fake it.

glnbadri (Chennai)

Known facts, put in this write-up, as a reminder to the readers !! Nothing can change, after all the buyers can negotiate only in the 'making charges'. When ever any body enters into a jewelry shop, he/she come out, a but poorer, losing some of their money !! This is always true ?

In Jewelry, either gold or silver, consumer is always the loser. Jewellers use BIS mark to sell jewelry as certification of purity, which BIS itself agree that its certification does not promise the marked purity. Jewelers ,not only sell impure gold at pure gold rate but also add wastage and making charges as additional charges. When a customer comes to jeweler to sell his old jewelry, jeweler will not only reduce the actual quantity of gold based on purity but also reduce the wastage. Besides, the buying rate are lower than selling rate. Yet people buy jewelry, out of craze. There is need for consumer education and also fool proof certification of purity of gold and silver articles.



Pallavi Kas (Noida)

as they say.. A milk man and a gold smith... have many a ways, and will always make a profit in front of your eyes and you wont even know !!!

Jayasankar (Chennai)

I fully agree that most jewelers take people for raid. In Chennai except two jewelers who does not have more than two branches . they give 22 Carrot jewels-95% pure.other Including Medium and BIG Brand Jewelry shops do not give more 18 Carrot only telling customers that is it Hallmark , no cheating and it is 22 Carrot . It is time that Central govt brings in New Legislation and Punish these people.

Raaj (Chennai)

Jewellers want to make money quickly! They are not innovative in terms bringing in quality saving their our money! Quality and wastage are big factors ... low quality and high wastage ... who cares. It is wise to invest in e-gold or Gold ETF or buy it from abroad!

KRKU Kar (bangalore)

Good Article and observations. We all know that not only gold, right from the eatables to the electronics there are many duplicates or contaminated only (which doesnt comply to standards). How do we restrict these? When compared to the food to clothes that are available in US which are Made in India are of high quality and is not seen in India at all. How do we restrict these, any ideas?

Not only gold, all the eatables that we get are adulterated and impure.

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