RML to expand its services across 9 states
Reuters Market Lite (RML), part of the Thompson Reuters group is planning to expand its agri-information services to farmers across 9 states by the end of this fiscal.
RML vice president marketing Anand Kute, while launching the services in Rajasthan told ET that the company is planning to start its services in four more states like Andhra Pradesh, Madhya Pradesh, Uttar Pradesh and Karnataka by the end of this fiscal. ���We are targeting a pan India presence by the end of fiscal 2010-11. We are also planning to start this service in other parts of the world including countries in Asia Africa and Latin America,��� he said without sharing the time span.
The company offers customised timely and relevant agriculture related information through SMS service in local languages which includes updates on various crops, market prices, market geographies, weather conditions forecast and related news that help farmers to make decisions. ���We are also planning to start offering export market prices to help our farmers know the export market. We are also trying to improve the accuracy on weather forecast. For that we are reducing the area radius from 50 km to 20 km,��� he said. RML is also in talks with various telecom service providers to expand its service network. ���We have tied up with Idea and Nokia which are helping us in disseminating information. With more such tie ups, we would have better penetration,��� he said.
Similarly, the company is also looking at alliances with agri product companies to reach out to farmers. It already has a tie up with Biostadt India Limited to offer its services in Rajasthan. ���We will market our services through wide network of Biostadt India Limited which has 150 distributors and over 3000 dealers in the state. Biostadt nationally covers 1500 distributors and 20,000 retailers,��� Mr. Kute said. RML offers information on over 150 crop types and covers over 500 markets. Those who want the service fill an application form, specifying the information they need, the markets they operate in and the crops they grow.
The user profile system developed by RML captures the individual farmer���s details, mobile number, and preferences. This is connected with the mobile delivery platform, which sends the messages based on the user profiles.