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My Big Fight: Veerendra Jamdade, CEO of Vritti Solutions did not let his smalltown origins deter him from dreaming big

I was born on the outskirts of Wai in Maharashtra. Farming was our family business and we lived a very simple life, says Veerendra Jamdade, CEO of Vritti Solutions.

, ET Bureau|
Last Updated: Aug 10, 2012, 12.27 AM IST
I was born on the outskirts of Wai in Maharashtra. Farming was our family business and we lived a very simple life. As a child, I walked about three kilometers everyday to my nursery school. The municipal school I attended didn’t have its own building and the classes were conducted in rooms within a local temple. School textbooks and notebooks were also recycled within the family.

However, I was a good student and with the help of my teacher, got a 4th standard scholarship from the school. I then moved to a better school in Wai town. My mother was very strict about my studies. As I grew older, she encouraged me to keep learning. That included going to a typing institute (so I could at least get a clerk job!).

While I had entrepreneurial aspirations since my school days, there was no one in my family who could guide me on the way ahead. In fact, my decision to go to junior college and later study engineering was taken on the day my 10th standard results were declared. Eventually I did my BE from Pune in 1988 and joined SKF.

But my dreams of entrepreneurship were still alive. In 2001, I left SKF as an assistant manager in the Information Systems department to start a technology solutions company called J&C (which later became Vritti) along with my wife, Sangeeta. The company produced software applications in Marathi language for small businesses. Meanwhile, SKF had rejected my application for voluntary retirement, but I went to the MD and convinced him about my lifetime goal of being entrepreneur.

The money came in handy while repaying the housing loan. I feel my background has impacted my attitude and style of working in a positive way. I am quite comfortable with both India and Bharat. I remember one day, we finished a meeting at Taj Land’s End with a foreign delegate and two hours later, I was in Vashi Market yard with a commission agent having a ‘cutting chai’.
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