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    Five factors that worked wonders for Jayalalithaa in Tamil Nadu

    Five factors that worked wonders for Jayalalithaa in Tamil Nadu
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    Five factors that worked wonders for Jayalalithaa in Tamil Nadu

    Text: V Prem Shanker & Vasudha Venugopal, ET Bureau

    Recreating the legacy of late former Chief Minister MG Ramachandran and becoming the chief minister of Tamil Nadu for two consecutive terms, could not have been done without a comprehensive plan and AIADMK supremo J Jayalalithaa seems to have executed her plan to precision, say experts.

    Here are five such factors that helped AIADMK create history..

    The third front debacle
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    The third front debacle

    Analysts say the failed formation of a third front to take on the Dravidian parties was one of the most important factors.

    According to Perumal Mani, a Madurai-based political analyst, the third front that was supposed to ‘emerge as an alternative to the Dravidian parties only ended up strengthening them.

    While both AIADMK and DMK have increased their vote share from what it was at the end of 2011 assembly polls, numerically the AIADMK seems to have made the third front work for its benefit.

    Interestingly, DMK, which had been in pursuit of an alliance with DMDK until a few weeks ago, is just about 3 per cent short of AIADMK.

    Cracking the whip
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    Cracking the whip

    Towards the end of her previous term AIADMK chief Jayalalithaa was seen sacking many party representatives and replacing them with people she considered efficient.

    A senior politician says when Jayalalithaa cracks her whip her party men they tend to listen.

    "There is no defiance. Even during the campaign, the ones who slacked and fouled were expelled. That sent the others working."

    Milking the two-leaves symbol
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    Milking the two-leaves symbol

    Going to polls with the symbol on which MGR contested and created history, still rides on a legacy factor and Jayalalithaa used it at the most appropriate time.

    A DMK leader explained what really marked the shift in her strategy was when she got allies, mostly smaller parties and made them contest on AIADMK’s symbol.

    The AIADMK style of ‘decentralisation’
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    The AIADMK style of ‘decentralisation’

    The AIADMK as a party works on the directions of one person and has been seen as a centralised and authoritative party.

    But this time the party acted in a decentralised manner in executing a central plan.

    "A district secretary in the AIADMK is much more powerful than his counterpart in the DMK. He reports to the party supremo but also makes a lot of decisions locally.

    The local representative is allowed to micromanage at his own level using traditional methods," said political analyst Perumal Mani.

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