Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
The Economic Times

The CEO training no one talks about

An inside look at how coaches are helping corporate executives make faux pas-free public appearances.

By Shephali Bhatt, ET Bureau |Updated: December 15, 2019, 03.12PM IST
In the corporate world, reputation is a fragile commodity. Ashwani Singla, who runs Astrum, a reputation management firm in Gurgaon, knows this well. Recently, he accompanied a company’s chief executive officer to meet an industry bigwig. The CEO, known for his eloquence and affability, greeted the other person with a warm: “How are you?” followed by, “Great hairstyle.” “Instinctively, I
Astrum’s Singla says executives have now started receiving leadership training early on so that by the time they get to the CxO level, many of their fears are allayed. “It is like doing theatre. The first night is always tough. But subsequent shows get better.” “Ultimately, it is a performance. And you need to perform well,” says Srinivasan.

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service