The Economic Times
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| 08 March, 2021, 11:47 PM IST | E-Paper
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    Here's how companies are trying to make this Diwali special for their employees

    Synopsis

    They are among a number of companies that have shifted the annual ritual of Diwali parties and gifts for staff to online. While they are trying to keep the employee spirit up during the festive season, the pandemic has indeed impacted sales of sweets and other Diwali gifts with many companies either forgoing dishing out gift hampers or toning down such expenses.

    NEW DELHI: Last year, Coca-Cola handed out boxes of sweets, dry fruits and hampers of the US company’s own products to its around two hundred employees in India during Diwali. This year, Coke has tied up with its ecommerce partners to send the hampers of its products to the homes of employees. The food and beverages company is also sending redeemable digital vouchers to them. Rival PepsiCo last week organised a virtual Diwali carnival, where
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