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    Sab Saath Badhein: Here’s the inspiring story of a company that is contributing to inclusive growth

    Synopsis

    Every time we hear the success stories of different brands, this is the question that tends to pop up. But there is one brand that has been a testament to creating larger value by empowering farmers, delighting consumers and preserving the environment, year on year.

    ET Spotlight
    How far can a brand’s growth impact us? Every time we hear the success stories of different brands, this is the question that tends to pop up. But there is one brand that has been a testament to creating larger value by empowering farmers, delighting consumers and preserving the environment, year on year.

    Click here to watch the video-


    Whether it is giving back to the environment or creating a sustainable growth model, this brand has been setting an example for others. We are of course talking about ITC Limited, the pioneer who are contributing to India’s economic, social and environmental growth in a commendable manner.

    The corporate brand, which has been doing its bit to give back to the country, environment and most importantly rural communities; recently launched a campaign that highlights their contribution to society and environment, which has been fuelled by the love and loyalty of consumers for its world-class Indian brands. ITC Limited’s first video from this campaign highlights how the brand has grown because of the consumers and gone forward to empower them with all their initiatives. And while the video gives us an overview of the Company’s credo of ‘Nation First’, and is testimony of ITC’s commitment towards a sustainable and healthy environment, here’s how ITC Limited is actually contributing to this aim –

    Empowering Farmers
    ITC has created a robust portfolio of vibrant brands including Aashirvaad, Bingo!, B Natural, Classmate, Mangaldeep among others that anchor Farm to Fork, Tree to Textbook and Bamboo to Agarbatti value chains. These value chains empower millions of farmers and generate livelihoods for more than six million people in the country. ITC’s e-Choupal ecosystem empowers over 4 million Indian farmers through its multi-dimensional rural initiatives while connecting them to markets and enabling price discovery, thus raising farm incomes. The ITC e-Choupal, which leverages information technology in an integrated model, to empower farmers, is a rich repertoire of agri based interventions, which not only addresses the core needs of farmers in terms of infrastructure, connectivity, price discovery and market access, but also provide a significant boost to farm productivity through extension services and research based agri-inputs.

    Nurturing Nature
    ITC Limited has spearheaded a large scale afforestation programme which has greened over 7,30,000 acres, generating over 135 million person days of employment. It enables farmers who own wastelands and lands with low levels of productivity to grow commercially viable pulpwood plantations, thereby turning an unproductive asset into a profitable one which helps in generating large scale livelihoods while creating a green cover.

    Water Conservation
    ITC’s Soil and Moisture Conservation programme works with local agricultural communities to develop and manage local water resources, particularly in water stressed areas thereby providing precious water resources for agriculture, rural communities and livestock. ITC’s watershed development programme has today crossed the milestone of 1 million acres and covers a slew of integrated initiatives. The focus is on building, reviving and maintaining water harvesting structures as well as implementing other measures which help to reverse land degradation, provide critical irrigation and increase agricultural productivity. Over 15,000 water-harvesting structures and 953 well recharge units have been constructed, resulting in a water storage capacity of 34.64 million CuM. These works generated 5.86 million person-days of employment within project villages, reducing levels of distress migration.
    (This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)
    (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

    8 Comments on this Story

    Rajeev 393 days ago
    For transportation We should Evaluate and assess how Resource efficient are Process like Ethanol Production, Production of Biofuels, or diversion of Productive agriculture Land for Production of Bio Fuels in a populated Country like India. Water scarcity in Some cities is a Cause of worry. For transport Sector New propulsion Engineering solutions are being developed – Solar Roof top Electrified Car, Hydrogen Fuel Cell propulsion is Gaining acceptance. India should quickly set up R&D institutes which can develop propulsion Systems and Fuels for Its growing demand of transportation. Minister Nitin Gadkari is very Vocal about Building Delhi – Mumbai Expressway a fully Electrified Highway. Such Innovative ideas should be welcomed
    Rajeev 393 days ago
    All Buildings should be built on Safe Norms ( ie structural safety, New safe Lifts and Escalators ), Complex should Contain and Include Water harvesting system, Water treatment Plants, structures should be energy efficient with Installation of Solar Power Generation, built with Green Building Materials ( ie -use of Green Material like Fly ash bricks etc) . Area for Green space should be Mandatory requirement, Garbage collecting and sorting system should be in Place. All Buildings should be Build under strict Supervision of Architects, an Inspection team can be formed by state Government that could regularly monitor Constructions Progress. Housing is already receiving top priority from Central Government. Re-construction drive shall have Cascading & Multiplier effect on Jobs and employment in Cities. Many Unemployed shall get employment. If we have strong ambition to become one amongst first three nations then we will have to take some Bold decisions. Population Control is one amongst them.
    Rajeev 393 days ago
    RWAS of Group Housing Societies Should Seek Decision about their pending Issue with regard to Permission, with regard to enactment of a “Firm & Clear Policy & Regulation on “Redevelopment of Societies” as Was Promised to them by Central Ministers and State BJP members in recent “Mahasamelan” held at Talkatora Stadium. If new Generation of Infrastructure has to be built, if Indian Public and Planers have to reform India & Build India on Lines of other advance Countries then Decade old weak & depilated structures have to Give way to new Modern Constructions that are Integrated with “New Systems”. Delhi also requires Strict enforcement of Master Plan Rules, Architectural Regulation
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