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Coffee Board to expand krishi taranga service to more farmers

The team of precision agriculture department has been working with Coffee Board of India to address the needs of the coffee farmers.

, ET Bureau|
Oct 15, 2019, 04.34 PM IST
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Agencies
Coffee-growers
The service launched about a year ago, involves a weekly advisory on critical farm operations, updated daily market information through an automated push.
Kochi: Coffee Board plans to expand the krishi taranga service it launched a year ago in collaboration with the team of precision agriculture department (PAD), co-founded by 2019 economics Nobel prize winner Michael Kremer, to cover 50,000 farmers

Under Kremer’s guidance and leadership, PAD has been working with Coffee Board of India to address the needs of the coffee farmers through coffee krishi taranga service. ``We have been able to have a positive impact on the lives of 15,000 coffee farmers using a simple missed call service , free of cost to them,’’ said Srivatsa Krishna, CEO and secretary of Coffee Board.

The service launched about a year ago, involves a weekly advisory on critical farm operations, updated daily market information through an automated push call via a simple missed call by registered coffee farmers to the call centre.

Through this platform expert agronomists of Central Coffee Research Institute (CCRI), call back the farmer and give detailed expert advice on various specific farmer issues. The board has decided to expand it to cover more farmers seeing its success.


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