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Srinivasa hatcheries forges international JV, plans value add egg products

The tie-up comes close on the heels of Srinivasa ending its partnership with Venkateshwara hatcheries on May 29 this year for supply of layer bird.

, ET Bureau|
Updated: Jul 30, 2017, 08.34 AM IST
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Srinivasa Group plans to invest nearly Rs 300 crore in venturing into the retail market and into value added egg products like egg powder, ready to eat products, sausages etc.
Srinivasa Group plans to invest nearly Rs 300 crore in venturing into the retail market and into value added egg products like egg powder, ready to eat products, sausages etc.
HYDERABAD: Hyderabad-based Srinivasa Hatcheries has tied up with Hy-Line International, one of the world’s largest poultry breeding companies, for supply of commercial layers and looks to enter the retail market to tap the growing demand, said a senior company executive.

The tie-up comes close on the heels of Srinivasa ending its partnership with Venkateshwara hatcheries on May 29 this year for supply of layer bird.

Suresh Chitturi, vice-chairman and managing director, Srinivasa Group said, “This partnership will allow us to sell high quality layer birds to the farmers helping them reduce costs and enhance productivity. While a regular layer bird could produce 330 eggs in 80 days, it can be enhanced to over 400 eggs in just 10 extra days and with a Hy-Line’s superior quality bird”.

The partnership will introduce two new breeds of layer birds namely W-80 and W-36. Srinivasa Group plans to invest nearly Rs 300 crore in venturing into the retail market and into value added egg products like egg powder, ready to eat products, sausages etc.

“We will be investing close to Rs 180 crores in developing these at our facility in the Mega Food Park, in Prakasam district of Andhra Pradesh while rest of the investments would be in setting up new plants and expanding geographically,” said Chitturi. The facility is coming up in collaboration with Malaxmi group.

While Hy-line has been present in India since 1964, India was not a focus market for them till last couple of years. However, sources say a change of management in the recent past made them forge such partnerships.

India is the third largest producer of eggs after China and the United States. However, the per capita consumption is just 65 eggs as against 330 in countries like Japan.

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