Three sub-committees of Parliament are examining the recommendations of a panel headed by former Prasar Bharti Chief A Surya Prakash and have come up with various suggestions. Vice President M Venkaiah Naidu and Lok Sabha Speaker Om Birla have been apprised of the proposals for their final approval.
The two channels will continue to telecast the live proceedings of the respective Houses as per the present practice. However, during the inter-session period and beyond the working hours of Parliament the two channels are likely to telecast common content to a large extent with Lok Sabha showing the programme in Hindi while Rajya Sabha will do so in English.
This is being done for wider reach and doing away with the bilingual content that turns away viewers who have difficulty in following one of the two languages. This will help in better branding and more viewership.
The integrated Sansad TV would also ensure that the editorial content (common to both channels) will be more robust, focussed and rich in detail about the various aspects of Parliament proceedings and the Constitution.
Other suggestions include relocating RSTV from Talkatora Stadium annexe- for which a huge rent is paid by the channel- to Parliament House or Mahadev Road where it can share the space allocated to LSTV.
LSTV was formed in 2006 while RSTV was established in 2011. A need was felt to have better synergy between the two channels and work on functional integration between them. The two channels do not have much viewership when the Parliament is not in session.
Naidu and Birla had formed the committee headed by A Surya Prakash in November 2019 to look into these aspects.
Download The Economic Times News App to get Daily Market Updates & Live Business News.