The Economic Times
English EditionEnglish Editionहिन्दी
| E-Paper
Search
+

Indian storytelling: A soft power with a mission

Indian storytelling: A soft power with a mission
Indian storytelling: A soft power with a mission
From scholars to merchants, stories were a means to attract outsiders to come experience the riches of India.

Synopsis

When prime minister Narendra Modi unexpectedly extolled the world of Indian storytelling in his recent Mann Ki Baat, he mentioned south Indian traditions, like Villu Pattu. And he urged storytellers to tell inspirational tales, to fit the impending 75th anniversary of Independence.

Italo Calvino’s novel Invisible Cities consists of descriptions of imaginary cities – or imagined aspects of cities – told by a fictional Marco Polo. One such city is Euphemia where merchants gather to trade goods but, also stories: “at night, by the fires all around the market, seated on sacks or barrels, or stretched out on piles of carpets, at each word that one man says… the others tell, each one his tale…” When they leave they carry with
Share This Article
  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Why ?

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads
  • Comment & Engage with ET Prime community
  • Exclusive invites to Virtual Events with Industry Leaders
  • A trusted team of Journalists & Analysts who can best filter signal from noise
The Economic Times