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Yogi govt seeks corporates to provide medical help at doorstep for cows, set up call centre

The Yogi Adityanath government is seeking the help of a firm or company with experience of running livestock services to come on board for this project which will be run under the CSR obligations for corporates.

, ET Bureau|
Last Updated: Jan 25, 2020, 09.43 AM IST
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The selected company will also set up a computerised call centre in UP for receiving such call for medical help on a dedicated number and an software will be developed too.
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NEW DELHI: If your cow falls sick in Uttar Pradesh, you could soon be able to dial a helpline number and professional veterinary help could reach your door-step through a corporate which would be doing so as part of its Corporate Social Responsibility (CSR).

The Yogi Adityanath government is seeking the help of a firm or company with experience of running livestock services to come on board for this project which will be run under the CSR obligations for corporates. A senior UP government official told ET that the idea is to enable door-step delivery of Vet services in all 75 districts of UP which will include vaccination, emergency medical treatment, artificial insemination, deworming and medical advice on veterinary problems. The selected company will also set up a computerised call centre in UP for receiving such call for medical help on a dedicated number and an software will be developed too.

Not just this, the company will also be required to operate a newly-established Embryo Transfer Technology Laboratory and Training Centre in Bareilly for cattle. The company selected for this would need to have prior experience and in-depth knowledge of Embryo Transfer technology and In-Vito Fertilization (IVF) for cattle. This project is aimed at producing more female calves in order to boost milk production and dairy farming in Uttar Pradesh. The selected company will work with the U.P. Livestock Development Board and proposals have been sought by January 31.

The UP government is following the first-of-its-kind model launched by the erstwhile Shivraj Singh Chauhan’s BJP government in Madhya Pradesh named ‘Pashu Sanjeevani’ under which an Memorandum of Understanding was signed with a private company to roll out door-step animal healthcare services in that state in March, 2018. An IT system was also developed in MP along with a mobile App and a toll-free number for receiving and attending to calls for medical help at the door-step of dairy farmers. This service solved the difficulty faced by farmers of bringing sick cattle to the treatment centres located far away.

The Yogi government has been aggressively catering to the ‘cow issue’ in UP since coming to power, including shutting down all illegal slaughterhouses in the state and setting up new cow-shelters in each district and big villages. With these cow shelters over-flowing with animals, the UP government last year put up one lakh such cattle for public adoption and promised to transfer Rs 900 per month to bank account of willing persons who can take home a cow. ET reported earlier this week that about 43,000 cattle have been adopted under this scheme so far.
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