The broadcaster has signed three co-presenting sponsors — Games24x7 (My11Circle), Skoda Auto and ITC Deodorant (Engage). The five associate sponsors include Byju’s, Bharti Airtel, Maruti Suzuki, Mobile Premier League and Dafa News.
MUMBAI: Sony Pictures Networks India (SPN) has roped in eight sponsors for the upcoming England-West Indies test series, which is scheduled to kick off on July 8th, reflecting signs of a recovery in the ad market and reinforcing the power of cricket as a major draw on television. The broadcaster has signed three co-presenting sponsors - Games 24x7 (My11Circle),
after which cricket is going to be back, so it was very important for us to engage with our subscribers. This sponsorship allows us to announce that action is back on our fantasy gaming service,” said Avik Das Kanungo, director - brand & marketing strategy at Play Games24x7. SPN will live telecast the test matches across Sony Six channels.