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HP is betting big on startups and government projects: Rajiv Srivastava

"The company, which split into two separate businesses worldwide in November last year, is focusing on new models in India," Srivastava said.

, ET Bureau|
Last Updated: Jun 07, 2016, 12.29 PM IST
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"The company, which split into two separate businesses worldwide in November last year, is focusing on new models in India," Srivastava said.
"The company, which split into two separate businesses worldwide in November last year, is focusing on new models in India," Srivastava said.
HP India, the personal computer and printer opera tions business of the American technology firm, is betting big on startups and government projects, says mana ging director Rajiv Srivastava. In an interview to ET's Neha Alawadhi, he says the company, which split into two separate businesses worldwide in November last year, is focusing on new models in India. Edited excerpts:

How has HP progressed since the split and what are focus areas now?

Rajiv Srivastava: I am extremely positive about the fact that it has made us amazingly focused.When you are a large company, there are many elements on which you depend; you drive collaboration and synergies from all parts of the business. The separation forces you to think individually and separately but also makes sure that the strategies for the business are in tune with growth.

What are your big bets in terms of customers?

Rajiv Srivastava: Our business is almost divided down the middle between com mercial and consumer. By commercial, I mean small and medium businesses, mid-market, starting up enterprises, large enterprises.

We are very enthused by the startup community in India. It's vibrant and we think it is only going to expand as we move forward. We also a see a lot of innovation happening from a tech usage perspective in banking, manufacturing, education and healthcare.

The Digital India programme has to be enabled on the back of technology and that's where a company like us has a strong role to play.

Have you seen any new models emerge from the startup community?

Rajiv Srivastava: Some time back we launched our model called device-as-a-service; it was launched for the startup community. A startup begins small and you don't know how it will grow and how it will sustain over a period of time.

We allow a startup to focus on growing the business and so if they've got five people today, we give them a model which has five machines for five different people. It's a financing and lifecycle managing model and as you grow we bring you the sixth device, the seventh and hundredth model, so it's a very flexible model.

Is India the only market where you've done something like this?

Rajiv Srivastava: We started in India but now we are taking it to the rest of the world. HP has launched in few other places in the world as well.

What kind of government projects are you working on at present?

Rajiv Srivastava: We are working with the central government and state governments in locations one hasn't heard of before.We are doing proof of concepts in healthcare and education.

We are working on all aspects of data digitisation such as land records, birth records, educational certificates, tax records and even insurance policies.

How are the dynamics of integration between hardware and software changing?

Rajiv Srivastava: If we see the smartphone ecosystem, 95-98% phones are non-Window ones.One doesn't interact with Android or Windows or any other operating system, one interacts with the application. So we focus on applications. We create an ecosystem of app developers who create an application, irrespective of operating system.

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