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Porsche plans to electrify 30-35% of product portfolio

Out of the family of six brands, Porsche will offer plug-in hybrid options for Panamera, Cayenne, and there will be an all-electric vehicle brand which may have offsprings later.

ET Bureau|
Last Updated: Jul 12, 2018, 01.34 PM IST|Original: Jul 11, 2018, 08.02 AM IST
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Globally, Porsche is investing over 6 billion euros on electrified vehicles, and some of its offerings such as Taycan are likely to challenge Tesla in the US.
By Ketan Thakkar and Nehal Chaliawala

Porsche, the sports car brand of Volkswagen Group, plans to electrify 30-35% of its product portfolio on the back of a growing demand for cleaner vehicles globally.

Out of the family of six brands, Porsche will offer plug-in hybrid options for Panamera, Cayenne, and there will be an all-electric vehicle brand which may have offsprings later.

The maker of 911GT cars recently launched a Panamera hybrid in India and it will be adding the Cayenne hybrid in September this year before launching the allelectric Mission E, or Taycan sports car, in India by 2020.

Pavan Shetty, head of Porsche India, told ET that the electric and hybrid vehicles have a good future and Porsche will have good options for its buyers.

“Electrification has a big future and Porsche is investing significant amount of resources on electrified vehicles globally, and India will also get these options. While the demand for electrified vehicles will rise, the conventional powertrains too have a future, including diesel. We will offer the widest possible range to Indian buyers,” said Shetty.

Globally, Porsche is investing over 6 billion euros on electrified vehicles, and some of its offerings such as Taycan are likely to challenge Tesla in the US. The company on Tuesday launched its most expensive sports car — GT2RS — at Rs 3.88 crore, exshowroom, which Porsche India claimed is sold out for the year.

Shetty said the demand environment is very positive and there’s a good traction in the market, and Porsche is likely to stay stable with volumes.

“The booking momentum is healthy, we are facing supply constraint for some of our models and our significant seller Cayenne is going through a lifecycle change which might have an impact on our volumes this year. Once our entire portfolio is revamped in a couple of years, we will see an inflection point for sports cars,” explained Shetty.

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