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Swiggy and Zomato are bringing alcohol to the doorstep, but retailers are not in high spirits

Swiggy and Zomato are bringing alcohol to the doorstep, but retailers are not in high spirits
Swiggy and Zomato are bringing alcohol to the doorstep, but retailers are not in high spirits
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After lockdown 3.0, many state governments allowed food aggregators and tech platforms to start online delivery of alcohol.

Synopsis

Liquor stores question the need to add one more layer to the distribution ecosystem when they can do home delivery themselves. Even in developed countries, the demand for alcohol via online channels is low. Will doorstep delivery of liquor by aggregators have enough takers in India?

Stay at home and enjoy your drink — restaurant aggregators want their customers, stuck in the four walls of lockdown, to remain in high spirits. The likes of Swiggy and Zomato are now delivering alcohol in a few states. This is the first time non-alcobev (alcoholic beverage) players in India have been permitted to bring liquor to the doorstep. During the third phase of the nationwide lockdown between May 4 and May 18, the Centre allowed state
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