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Xiaomi rules India despite the anti-China wave. Lack of affordable options makes it a winner.
Xiaomi rules India despite the anti-China wave. Lack of affordable options makes it a winner.
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Xiaomi rules India despite the anti-China wave. Lack of affordable options makes it a winner.

Customers take a look at smartphones at a Xiaomi store in Gurugram.

Synopsis

Xiaomi has maintained its position as the leader in the Indian smartphone market with around 29% share despite the anti-China sentiment. Aggressive pricing potential and high-quality specifications have worked in favour of the company. Moreover, it is benefitting from monetising its software.

With tension brewing at the border, rage over the origin of the pandemic, and a push for Atmanirbhar Bharat, the anti-China narrative has gained momentum. In the strongest move yet, India has banned many Chinese apps, including heavyweights like TikTok and PUB-G. While the sentiments are palpable, it is not actually easy to omit China, given the large influence it has on the manufacturing front. India’s digital revolution is fuelled by Chinese
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