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YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.

YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.
YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.
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Synopsis

YouTube has the reach, engagement, and strong financial backing, but it doesn’t guarantee success. The social-media biggie is still perceived as a long-format consumption platform. Making a shift to be seen as a short-format engagement-driven app will determine its success. However, it will surely pose a stiff competition to smaller players in the market.

“One man’s loss is another man’s gain.”In 2019, TikTok dominated the Indian short-video space with 277.6 million downloads and 119.3million active users. But post the government ban, leading firms in the social-networking business are venturing into the short-video segment to cash-in on the opportunity. Companies like Times Internet, Zee Entertainment Enterprises, Daily Hunt, and Facebook’s Instagram have launched their short-video platforms MX
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