Rock bands in Indian advertising
Creativity spawns various pursuits. Even as there are part time writers, painters and film makers, Indian advertising also has its share of rock bands.
It’s the love for music which gets these music aficionados across agencies to forge and become a team. They may be at loggerheads when it comes to business, but all that is left aside when they jam together. BM comprises of copy writers from Ogilvy and Creative Land Asia and the band has been together for seven years now. “We met over the internet, in chat rooms, years back when social networks were still to make an appearance,” says Vinay Venkatesh, a copywriter with Ogilvy. With three albums and over 150 performances under its belt, BM also managed to get a sponsor in Parle Agro for their latest album. But the googly, states Vinay rather cheekily, is the album has no name. “The album cover features a Rorschach inkblot test, therefore every individual can interpret the cover in their own way,” he explains. He adds that there’s no thought about plunging into music full time. “We just use our talents and do something we all enjoy doing.”
Bandchoz is an exception as it would like to go “mainstream and cut an album if time permits,” says Debarpita Banerjee of JWT Delhi, a member of Bandchoz. The band has so far performed only at inhouse events and the daily rigours at office have not allowed it to look outside. Maybe it’s the grind of the work which is the ink for the lyrics of the songs. Even as most rock group members say there’s no similarity between their creative hobby and advertising, Vishwesh of Scribe says, ”Its genuine creativity. Which client servicing guys want to be tailor made to appease to the client.” They may be following their passion part time, but only time will tell if some of them venture out of the zone to pursue it completely . Who knows, tomorrow one of these names could bring home a Grammy.