A taste for travel: 9 destinations for food-centric vacations
9 destinations for food-centric vacations
Indians are no longer travelling for just shopping and sightseeing. We have witnessed a lot of demand for gourmet food and beverage experiences, which offer more of an insider’s perspective for the traveller,” says Rajeev Kohli, vice president of the Indian Association of Tour Operators and managing director of Signature Tours, which has brought Insight Vacations into India.
This is a significant change from even three-four years ago, when the typical Indian traveller was mocked at for travelling with his khakra or parantha packets even as he went about ticking sights from an aspirational bucket list. That a large, massmarket travel company is training its eyes on India as a market for food-centric vacations confirms a trend that has been quietly growing in our midst.
While specialised companies selling gourmet vacations to a niche market of foodies have existed worldwide, a big change has been in how food experiences are shaping more mass tourism. In the age of Instagram-prompted sharing of food pictures by young consumers, and an increased interest in food as a lifestyle choice, it is perhaps inevitable that travel companies and tourism boards should look at gourmet experiences as a key marketing strategy.
Here we take a look at some of the destinations for food-centric vacations:
Seven-course tasting at Volta in Ghent
Crabby Jack’s in New Orleans
MasterChef to promote tourism
Australia relies on food and food shows like MasterChef to promote tourism
Australia, another popular destination for Indians, has been relying heavily on food to promote tourism. The success of TV shows like MasterChef Australia in India has been an indicator of how young Indians are eager for global food experiences.
Apart from food-centric events like Taste of Melbourne or even the setting up of Rene Redzepi's Noma as a pop-up in Sydney, things like bar and cafe crawls and wine tours are becoming the centrepieces of Down Under vacations.
Candies in Bruges
Dinner in the Sky
Buccellato in Lucca
Barbeque in Texas
The writer looks at restaurant trends, food history and culinary cultures