10 reasons how Google is losing control on Android
How Google is losing control on Android
Despite making Android the biggest smartphone operating system, Google seems to have very little control over it. Android was meant to be open in the first place. No wonder this 'openness' is one of the primary attraction of OEMs and developers alike, however, this is starting to take toll on the end consumer experience.
Here are 10 reasons why consumers might feel Android is no more about Google anymore.
Only 7.5% users on latest Android M
The next Android N is about to release this month but only 7.5% Android smartphone users are on Android Marshmallow. Majority of Android users are still on either Lollipop or KitKat.
Surprisingly, there is a sizeable 21% people still using Android Jelly Bean. While hardware limitations of older devices are a prime concern, but can Google and the developer ecosystem afford fragmentation at such alarming levels?
In pic: Android 5.0 Lollipop OS
Device makers decide Android upgrade release
Smartphone brands decide whether to upgrade a particular handset or not as per their time. Only Nexus devices can expect latest OS updates.
Most brands feel that instead of pushing out the latest Android upgrade, it is better to launch a new smartphone model with the latest Android version. Consumers are left hanging midway with very little choice.
Dominating Custom UIs
Nexus brand loosing sheen
Android Wear has generated little interest
Google tried to repeat its Android success with smartwatches as well. However, Android Wear is far from what people can actually call useful for the cost of the smartwatches.
While the platform has evolved, but it has a long way to go before it could actually attract masses.
Stock Android seems boring to most
One of the major reasons why smartphone brands had opted for custom UI skins is the fact that they wanted to differentiate their offerings.
The latest Android versions haven't really changed the look and feel of the operating system making it look boring overtime.