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How brands are using online influencers in TV commercials?

In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV ads.

Decoding TikTok's appeal: Fun, fad or a new 'friend'?

TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.

How experiential marketing can be a game changer

The pursuit of material possessions is passe for a generation that accumulates experiences not 'roti, kapda aur makaan'. But are marketers creating transformational experiences that matter?

View: Living in the age of brands

The brand is re-defining itself. While the manufacturer definition of a brand remains largely the same, the consumer-perspective of the brand is changing and the direction is not positive.

For the love of beards: How this company is building a niche grooming brand for men

Charanjeev Singh wants to take the brand offline with its first store in Mumbai in a space his grandfather purchased after the partition of India in 1947.

Can #Boycott be good for business and brands?

With the right premeditation, brands can wield backlash as a powerful tool to gain both exposure and support.

Can Facebook fix data privacy breach?

Social Tech - the charming and entertaining companion who makes us feel so good and whom we embrace throwing caution to the wind – has revealed a sinister side.

No room for error: How to manage brand reputation

For SMEs, the most effective approach to managing brand reputation involves promoting your company honestly, implementing customer experience processes, redressing complaints and engaging with customers online.

How content can be used to create a business' brand

It is well established that digital content is a vital currency of any business in the present day and age. Stories untold and untouched on TV have been reaching the audience hungry of them.

Picking the new ‘shifting moments of truth’

For businesses, the challenge for the next few years is to identify the shifting moments of truth and align strategy. The war for individual consumer engagement has started.

Are young Indians ‘swiping right’ on bumble’s ads?

Are young Indians ‘swiping right’ on bumble’s ads?

Some Indians might also know Bumble for its famous Bollywood investor, Priyanka Chopra Jonas. Her maiden venture as an investor.

How grooming brands are chasing the new age men

How grooming brands are chasing the new age men

Are new-age men's grooming brands doing enough to make their presence felt on and off the shelves?

Build a brand first before you pitch to investors

Build a brand first before you pitch to investors

Raising money relies a great deal on how the company is perceived. This perception is the company's brand. The first round of money is largely driven by this brand perception.

Building brands through customer service

Building brands through customer service

The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

Building brand awareness through display advertising

Building brand awareness through display advertising

With display ads you can reach new customers, build positive brand perceptions and reach wherever they are on the web.

What SMEs can learn about branding from their customers & clients

What SMEs can learn about branding from their customers & clients

The building blocks of branding consist of moves that endear you with your customers.

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