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Branding

Oct 15, 2019, 05.18 PM IST
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How legendary entrepreneurs created a brand of their own

In the past, a legendary gallery of inspired souls created wealth through growing brand-new opportunities or dramatically redefining and expanding current business opportunities, often globally.

How to win hearts, minds and the Internet: The Greta Thunberg Way

If you observe Greta's speeches, she smartly uses provocation to grab the attention of those that matter.

How tech companies are cashing in on sports sponsorship deals

Tech-based brands like GoDaddy, Uber, Booking.com and Byju’s are spending top dollars on sports sponsorship.

Using social media to build a brand

To ensure your communication is effective, it is important to ensure you have a good grip on the language.

How brand debt plays a significant role in an organisation

As an organisation grows bigger, there are many voices that impact a brand’s choices. If not monitored well, this can quickly snowball into an incoherent and schizophrenic appearance for the brand to its customers.

Why neutral is no longer a viable stand for brands

What are the lessons for brands to pick from the recent case of Zomato's stand? Can a brand appeal to all?

Corner Office: What does it take to be a modern day CEO

CEOs represent an exclusive, highly qualified, well networked, influential and prosperous class of people.

Why sports celebrity businesses are more T20 than test cricket

GoDaddy's Nikhil Arora shares his take on what these businesses need to do to turn fans into loyal customers.

A pivotal influencer: Unlocking possibilities through digital branding

Digital platforms have boomed and are increasingly becoming the pillars of lead generation and efforts for stratezing and planning for brand recall.

How to revive brands

What are the rules of bringing back brands from the dead?

Short form content in digital media offers opportunities for brands

Short form content in digital media offers opportunities for brands

Interactive content is finding its way into the world of short-form content in a very fascinating manner.

How brands are using online influencers in TV commercials?

How brands are using online influencers in TV commercials?

In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV ads.

Decoding TikTok's appeal: Fun, fad or a new 'friend'?

Decoding TikTok's appeal: Fun, fad or a new 'friend'?

TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.

How experiential marketing can be a game changer

How experiential marketing can be a game changer

The pursuit of material possessions is passe for a generation that accumulates experiences not 'roti, kapda aur makaan'. But are marketers creating transformational experiences that matter?

View: Living in the age of brands

View: Living in the age of brands

The brand is re-defining itself. While the manufacturer definition of a brand remains largely the same, the consumer-perspective of the brand is changing and the direction is not positive.

For the love of beards: How this company is building a niche grooming brand for men

For the love of beards: How this company is building a niche grooming brand for men

Charanjeev Singh wants to take the brand offline with its first store in Mumbai in a space his grandfather purchased after the partition of India in 1947.

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