In the past, a legendary gallery of inspired souls created wealth through growing brand-new opportunities or dramatically redefining and expanding current business opportunities, often globally.
If you observe Greta's speeches, she smartly uses provocation to grab the attention of those that matter.
Tech-based brands like GoDaddy, Uber, Booking.com and Byju’s are spending top dollars on sports sponsorship.
To ensure your communication is effective, it is important to ensure you have a good grip on the language.
As an organisation grows bigger, there are many voices that impact a brand’s choices. If not monitored well, this can quickly snowball into an incoherent and schizophrenic appearance for the brand to its customers.
What are the lessons for brands to pick from the recent case of Zomato's stand? Can a brand appeal to all?
CEOs represent an exclusive, highly qualified, well networked, influential and prosperous class of people.
GoDaddy's Nikhil Arora shares his take on what these businesses need to do to turn fans into loyal customers.
Digital platforms have boomed and are increasingly becoming the pillars of lead generation and efforts for stratezing and planning for brand recall.
What are the rules of bringing back brands from the dead?
Interactive content is finding its way into the world of short-form content in a very fascinating manner.
In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV ads.
TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.
The pursuit of material possessions is passe for a generation that accumulates experiences not 'roti, kapda aur makaan'. But are marketers creating transformational experiences that matter?
The brand is re-defining itself. While the manufacturer definition of a brand remains largely the same, the consumer-perspective of the brand is changing and the direction is not positive.
Charanjeev Singh wants to take the brand offline with its first store in Mumbai in a space his grandfather purchased after the partition of India in 1947.
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