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Corner Office: What does it take to be a modern day CEO

CEOs represent an exclusive, highly qualified, well networked, influential and prosperous class of people.

Why sports celebrity businesses are more T20 than test cricket

GoDaddy's Nikhil Arora shares his take on what these businesses need to do to turn fans into loyal customers.

A pivotal influencer: Unlocking possibilities through digital branding

Digital platforms have boomed and are increasingly becoming the pillars of lead generation and efforts for stratezing and planning for brand recall.

How to revive brands

What are the rules of bringing back brands from the dead?

Short form content in digital media offers opportunities for brands

Interactive content is finding its way into the world of short-form content in a very fascinating manner.

How brands are using online influencers in TV commercials?

In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV ads.

Decoding TikTok's appeal: Fun, fad or a new 'friend'?

TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.

How experiential marketing can be a game changer

The pursuit of material possessions is passe for a generation that accumulates experiences not 'roti, kapda aur makaan'. But are marketers creating transformational experiences that matter?

View: Living in the age of brands

The brand is re-defining itself. While the manufacturer definition of a brand remains largely the same, the consumer-perspective of the brand is changing and the direction is not positive.

For the love of beards: How this company is building a niche grooming brand for men

Charanjeev Singh wants to take the brand offline with its first store in Mumbai in a space his grandfather purchased after the partition of India in 1947.

Can #Boycott be good for business and brands?

Can #Boycott be good for business and brands?

With the right premeditation, brands can wield backlash as a powerful tool to gain both exposure and support.

Can Facebook fix data privacy breach?

Can Facebook fix data privacy breach?

Social Tech - the charming and entertaining companion who makes us feel so good and whom we embrace throwing caution to the wind – has revealed a sinister side.

No room for error: How to manage brand reputation

No room for error: How to manage brand reputation

For SMEs, the most effective approach to managing brand reputation involves promoting your company honestly, implementing customer experience processes, redressing complaints and engaging with customers online.

How content can be used to create a business' brand

How content can be used to create a business' brand

It is well established that digital content is a vital currency of any business in the present day and age. Stories untold and untouched on TV have been reaching the audience hungry of them.

Picking the new ‘shifting moments of truth’

Picking the new ‘shifting moments of truth’

For businesses, the challenge for the next few years is to identify the shifting moments of truth and align strategy. The war for individual consumer engagement has started.

Are young Indians ‘swiping right’ on bumble’s ads?

Are young Indians ‘swiping right’ on bumble’s ads?

Some Indians might also know Bumble for its famous Bollywood investor, Priyanka Chopra Jonas. Her maiden venture as an investor.

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