Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
8,083.80-170.0
Stock Analysis, IPO, Mutual Funds, Bonds & More
Customer Experience: The new ‘mantra’ for business success in the digital era

APAC businesses understand the importance of customer experience and are focused on optimising the customer journey in 2020, with one in five (19%) APAC organisations identifying better CX as their most exciting opportunity for this year.

Here’s how you win the consumer’s trust

Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.

Marketing in a machine world

With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!

How brands are trying to woo millennial consumers

Charles Darwin, the father of evolution, had talked about the theory of Survival of the Fittest. Well it appears that in this rapidly evolving world of marketing, only those brands will survive, which are the ‘Useful-est’!

The story of Sweetish House Mafia: Proof's in the crumbs

The entire business started via social media posts and SHM began with mobile deliveries from the back of a Tata Nano.

Why brands  increasingly need ideas that are powerful, resonant and resilient

In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it is done right!

Marketing in the era of digital revolution

As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.

Don't slow down in a slowdown

Madison Media’s chief analytics officer, Nagaraj Krishnamurthy has put together a marketing playbook to fight the slowdown.

A marketing toolkit for brands to check out in 2020

WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.

How Licious is attempting to change the way Indians buy meat and seafood

The brand made the consumer the products’ hero. Through a social media property called ‘Facehunt’, Licious picks consumers who share their experiences of using Licious products, and feature dishes that these customers cook up.

Dear marketer, don’t use 2010 strategies in 2020

Dear marketer, don’t use 2010 strategies in 2020

Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.

Back to basics with Influencer Marketing

Back to basics with Influencer Marketing

With Influencer Marketing coming increasing scrutiny the world over, perhaps it’s time to go back to basics. Starting with picking the right influencer for your brand.

Scaling sales: Cracking the code on enterprise sales

Scaling sales: Cracking the code on enterprise sales

Understanding the client’s requirement lies at the core of any B2B business.

It’s a 98% match: How technology can disrupt the food industry

It’s a 98% match: How technology can disrupt the food industry

Ingredients, along with taste and lifestyle requirements today, form the core parameter, basis which consumers now make purchase decisions. It would be right to say that “Ingredients are the content of food”.

Communicating for results: PowerPoint presentation revisited

Communicating for results: PowerPoint presentation revisited

A PowerPoint presentation uses both non-verbal and verbal cues. The PowerPoint provides MSMEs the structure and verbal presentation an opportunity to share your thought process that has gone into the information, data, document or thesis.

How advertising’s role has evolved over the years

How advertising’s role has evolved over the years

Advertising is more powerful than ever. It’s capable of selling stuff that doesn’t just make money but also the stuff that makes change.

Load More...

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service

BACK TO TOP