Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!
Brands need to be more proactive in tapping into the potential of S-commerce, a next generation trend that will reshape the future of commerce.
Eccentric challenges are getting all the virality on the Chinese video sharing app. Taking a cue, brands have hopped on to the bandwagon with innovative campaigns as well.
While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
The system refines your needs by probing with more questions while searching the internet for all your text-based activities.
LinkedIn's first-ever edition of State of Sales- India Report shares the key take-ways and actionable insights for sales and marketing professionals.
Exploiting the tension between the lovers and the haters is all part of Crocs’ master plan, CEO Andrew Rees believes.
In India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power of $330 billion.
About 27% of respondents to a recent SiriusDecisions survey stated they were devoting up to 30% of their total marketing budgets toAccount-based marketing (ABM).
As backlash against tech titans and digital fatigue spreads across markets there’s an opportunity to rewrite the rules of social media.
Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.
An MSME business can grow if it is marketed properly. The Ministry of MSME offers the Marketing Assistance Scheme which helps businesses amp up their promotion and increase their market presence in national and international markets.
The need of the hour is that marketers need to make AI a friend before technology turns foe and terminates you.
A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much results.
There is a new mega trend in town. And it is called JOMO - joy of missing out. JOMO is related to an active search for joy in life.
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