APAC businesses understand the importance of customer experience and are focused on optimising the customer journey in 2020, with one in five (19%) APAC organisations identifying better CX as their most exciting opportunity for this year.
Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.
With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!
Charles Darwin, the father of evolution, had talked about the theory of Survival of the Fittest. Well it appears that in this rapidly evolving world of marketing, only those brands will survive, which are the ‘Useful-est’!
The entire business started via social media posts and SHM began with mobile deliveries from the back of a Tata Nano.
In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it is done right!
As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.
Madison Media’s chief analytics officer, Nagaraj Krishnamurthy has put together a marketing playbook to fight the slowdown.
WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.
The brand made the consumer the products’ hero. Through a social media property called ‘Facehunt’, Licious picks consumers who share their experiences of using Licious products, and feature dishes that these customers cook up.
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
With Influencer Marketing coming increasing scrutiny the world over, perhaps it’s time to go back to basics. Starting with picking the right influencer for your brand.
Understanding the client’s requirement lies at the core of any B2B business.
Ingredients, along with taste and lifestyle requirements today, form the core parameter, basis which consumers now make purchase decisions. It would be right to say that “Ingredients are the content of food”.
A PowerPoint presentation uses both non-verbal and verbal cues. The PowerPoint provides MSMEs the structure and verbal presentation an opportunity to share your thought process that has gone into the information, data, document or thesis.
Advertising is more powerful than ever. It’s capable of selling stuff that doesn’t just make money but also the stuff that makes change.
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