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Marketing

Oct 17, 2019, 11.50 PM IST
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Communicating for results: PowerPoint presentation revisited

A PowerPoint presentation uses both non-verbal and verbal cues. The PowerPoint provides MSMEs the structure and verbal presentation an opportunity to share your thought process that has gone into the information, data, document or thesis.

How advertising’s role has evolved over the years

Advertising is more powerful than ever. It’s capable of selling stuff that doesn’t just make money but also the stuff that makes change.

How consumers are adapting to ever evolving technology

Greater device access and choice means that now, functionality is table-stakes and consumers are increasingly responsive to the emotional effect of technology.

Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy

Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.

Why 55+ generation should be a lucrative market for brands

Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!

How social commerce can serve as an important marketing tool for brands

Brands need to be more proactive in tapping into the potential of S-commerce, a next generation trend that will reshape the future of commerce.

On TikTok, everyone's up for a challenge

Eccentric challenges are getting all the virality on the Chinese video sharing app. Taking a cue, brands have hopped on to the bandwagon with innovative campaigns as well.

Why 50 years and above is the new target consumer group for some brands

While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.

It is time to quit old methods and adopt technology marketing ROI

The system refines your needs by probing with more questions while searching the internet for all your text-based activities.

Why using the right sales technology can be crucial to connect with buyers

LinkedIn's first-ever edition of State of Sales- India Report shares the key take-ways and actionable insights for sales and marketing professionals.

'Ugly' crocs hope to make it big with partnerships, controversies

'Ugly' crocs hope to make it big with partnerships, controversies

Exploiting the tension between the lovers and the haters is all part of Crocs’ master plan, CEO Andrew Rees believes.

Why millennials are not a marketing shortcut

Why millennials are not a marketing shortcut

In India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power of $330 billion.

Brands should look more at personalisation as days of cold calling is over

Brands should look more at personalisation as days of cold calling is over

About 27% of respondents to a recent SiriusDecisions survey stated they were devoting up to 30% of their total marketing budgets toAccount-based marketing (ABM).

Why is there a need to rewrite the rules of social media?

Why is there a need to rewrite the rules of social media?

As backlash against tech titans and digital fatigue spreads across markets there’s an opportunity to rewrite the rules of social media.

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?

Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

How SMBs can leverage celebrities in the era of digital and disruption

How SMBs can leverage celebrities in the era of digital and disruption

Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.

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