The Economic Times
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| 08 August, 2020, 03:09 AM IST | E-Paper
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    Marketing

    There is an odd efficiency to this pandemic

    It makes going through the motions feel meaningless and it makes truly important meetings bring people together to solve problems that no individual could solve alone. It makes us feel human. It makes us feel a part of something bigger.

    Thriving during the lockdown: Game plan of small Indian brands

    At a time when most established brands are struggling with their supply chain, the young blood has stepped up its game to make its presence felt and let the world know that it care and can deliver. Brand Equity decodes what’s working for younger, smaller brands and what the post-lockdown world may have in store.

    How marketers see the post-Covid world and the way forward

    Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.

    Strategy and tactics for sales professionals during Covid-19 crisis

    The time saved on travel can now be used to upskill or learn about a new sector or industry that you previously did not cater to. Having a sound knowledge of your clients’ business makes you stand out amongst your competition.

    Customer Experience: The new ‘mantra’ for business success in the digital era

    APAC businesses understand the importance of customer experience and are focused on optimising the customer journey in 2020, with one in five (19%) APAC organisations identifying better CX as their most exciting opportunity for this year.

    Here’s how you win the consumer’s trust

    Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.

    Marketing in a machine world

    With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!

    How brands are trying to woo millennial consumers

    Charles Darwin, the father of evolution, had talked about the theory of Survival of the Fittest. Well it appears that in this rapidly evolving world of marketing, only those brands will survive, which are the ‘Useful-est’!

    The story of Sweetish House Mafia: Proof's in the crumbs

    The entire business started via social media posts and SHM began with mobile deliveries from the back of a Tata Nano.

    Why brands  increasingly need ideas that are powerful, resonant and resilient

    In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it is done right!

    Marketing in the era of digital revolution

    Marketing in the era of digital revolution

    As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.

    Don't slow down in a slowdown

    Don't slow down in a slowdown

    Madison Media’s chief analytics officer, Nagaraj Krishnamurthy has put together a marketing playbook to fight the slowdown.

    A marketing toolkit for brands to check out in 2020

    A marketing toolkit for brands to check out in 2020

    WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.

    How Licious is attempting to change the way Indians buy meat and seafood

    How Licious is attempting to change the way Indians buy meat and seafood

    The brand made the consumer the products’ hero. Through a social media property called ‘Facehunt’, Licious picks consumers who share their experiences of using Licious products, and feature dishes that these customers cook up.

    Dear marketer, don’t use 2010 strategies in 2020

    Dear marketer, don’t use 2010 strategies in 2020

    Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.

    Back to basics with Influencer Marketing

    Back to basics with Influencer Marketing

    With Influencer Marketing coming increasing scrutiny the world over, perhaps it’s time to go back to basics. Starting with picking the right influencer for your brand.

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