Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.

Marketing

Aug 20, 2019, 07.03 AM IST
The Economic Times
11,053.906.1
Stock Analysis, IPO, Mutual Funds, Bonds & More
Why 55+ generation should be a lucrative market for brands

Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!

How social commerce can serve as an important marketing tool for brands

Brands need to be more proactive in tapping into the potential of S-commerce, a next generation trend that will reshape the future of commerce.

On TikTok, everyone's up for a challenge

Eccentric challenges are getting all the virality on the Chinese video sharing app. Taking a cue, brands have hopped on to the bandwagon with innovative campaigns as well.

Why 50 years and above is the new target consumer group for some brands

While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.

It is time to quit old methods and adopt technology marketing ROI

The system refines your needs by probing with more questions while searching the internet for all your text-based activities.

Why using the right sales technology can be crucial to connect with buyers

LinkedIn's first-ever edition of State of Sales- India Report shares the key take-ways and actionable insights for sales and marketing professionals.

'Ugly' crocs hope to make it big with partnerships, controversies

Exploiting the tension between the lovers and the haters is all part of Crocs’ master plan, CEO Andrew Rees believes.

Why millennials are not a marketing shortcut

In India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power of $330 billion.

Brands should look more at personalisation as days of cold calling is over

About 27% of respondents to a recent SiriusDecisions survey stated they were devoting up to 30% of their total marketing budgets toAccount-based marketing (ABM).

Why is there a need to rewrite the rules of social media?

As backlash against tech titans and digital fatigue spreads across markets there’s an opportunity to rewrite the rules of social media.

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?

Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

How SMBs can leverage celebrities in the era of digital and disruption

How SMBs can leverage celebrities in the era of digital and disruption

Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.

MSME Schemes: Making use of the Marketing Assistance Scheme

MSME Schemes: Making use of the Marketing Assistance Scheme

An MSME business can grow if it is marketed properly. The Ministry of MSME offers the Marketing Assistance Scheme which helps businesses amp up their promotion and increase their market presence in national and international markets.

How marketers need to evolve to take on AI

How marketers need to evolve to take on AI

The need of the hour is that marketers need to make AI a friend before technology turns foe and terminates you.

"Advertising is neither science nor art; brands are using principles of decision science for years"

"Advertising is neither science nor art; brands are using principles of decision science for years"

A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much results.

Who is planning for the 'JOMO' mega trend?

Who is planning for the 'JOMO' mega trend?

There is a new mega trend in town. And it is called JOMO - joy of missing out. JOMO is related to an active search for joy in life.

Load More...
1

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service

BACK TO TOP