Ads in cabs: Why taxis can be an affordable, efficient advertising medium
With transit media you can wrap a car, bus or practically anything that moves to convey a message and serve as an advertising platform.
When technological advancements have opened new avenues to reach customers, advertisers are continuously looking for innovative ways to reach out. Advertisers want to cater to their audience wherever they go, be it even when they are 'on the move'. While you have traditional mediums like TV, radio, print, billboards and new-age ones that primarily center around digital advertising, one medium that is proving effective, affordable and simple is advertising on moving vehicles.
With transit media you can wrap a car, bus or practically anything that moves to convey a message and serve as an advertising platform. Marketing need not be static and today's consumer / audiences spend nearly 2.5 hours travelling everyday - from home to work and back, meetings, shopping etc. While a static billboard on an average capture seven second of attention, a moving vehicle helps the audience follow the communication even while they are on the move. If you are trying to find creative ways to market your business, why not embrace moving marketing ideas and use vehicles for advertising?
For someone who is looking at using on-vehicle advertisement, the company that you choose should have a creative team that helps you in designing the artworks. The firm should be able to guide you on the placement of the logo and how the communication needs to be shaped. The firm should be the one-stop solution that span across consumer analysis, planning, budgeting, designing, execution and then monitoring.
We live in a mobile world and transit media helps us with below:
- Reach a larger audience
- Helps get your money to deliver more - 500 cabs per month can deliver much more impact than one static Billboard for a month.
- Generate positive response
- Create a buzz and increase awareness
- Bypass restrictions and influence a lucrative market
- Provide wider area coverage within a limited budget
- Longevity - Shelf time is longer as compared to any other media formats
A company / brand can go for on-vehicle advertisement during a startup phase or even when it is an established business. There is no particular growth stage that can be considered ideal for this medium of advertisement and is in fact quite flexible in terms of who and at what stage of business it can be used for. Big and small brands can go for it as this is the most cost effective media with maximum reach and affinity.
Small business gets maximum frequency and visibility and lowest ROI. When it comes to cost, one cab would cost around Rs 6000 to Rs 10000 per month and the cost varies depending on what and how the client wants to communicate.
Cab branding consumption is largely in top 10 metro cities and hence the easy accessibility is also available in these 10 cities.
(The writer is CEO and Founder, CASHurDRIVE.)