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From Byju’s to Amazon, digital is the king when it comes to advertising

From Byju’s to Amazon, digital is the king when it comes to advertising
From Byju’s to Amazon, digital is the king when it comes to advertising

Synopsis

For brands the best way to reach consumers during the pandemic has been through the digital world. For digital advertising companies, it was the moment they were waiting for.

‘Have a break, Have a KitKat’- the tagline for Nestle KitKat took a U-turn when the chocolate giant, in its new advertisement, thanked healthcare professionals during the pandemic for ‘not taking a break’. Condoms brand Durex, famous for its quirky ads, came up with, ‘The longer you stay inside, the better the climax.... Practice social distancing for a happy ending’. For creative ad agencies and digital advertisers, everything is an
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