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Flipkart, Government of Punjab come together to create opportunities for MSMEs

Punjab is home to over 1.6 lakh MSMEs, which are crucial drivers of job creation and economic growth, and reflects the enterprising spirit of the state.

ET Online|
Updated: Dec 05, 2019, 04.43 PM IST
CHANDIGARH: Flipkart signed two MoUs with the Government of Punjab to increase business and trade inclusion opportunities for MSMEs in the state. Through these MoUs, under-resourced sellers, artisans and weavers from Punjab will be onboarded to Flipkart through its ‘Samarth’ initiative. Under this program, they will be brought into the e-commerce fold and will be provided national market access, training and support to grow their businesses.

Under the first MoU, Flipkart and the Punjab Bureau of Investment Promotion will focus on showcasing the hallmark products of the state. Selected local artisans and weavers in the Flipkart Samarth programme will receive a host of benefits including incubation support.

The second MoU will ensure ease of onboarding, operating and scaling up for MSMEs in the state. Flipkart will conduct workshops in various cities of Punjab to build awareness amongst MSMEs about the benefits of e-commerce.

“Through the course of this partnership, Punjab’s traditional arts and culture will gain wider visibility on the national stage and our MSMEs will get national market access. With the help of e-commerce, we aim to continue promoting the skills and industrial prowess of the people of Punjab with the rest of the county,” said Rajat Agarwal, Chief Executive Officer, Invest Punjab, in a statement.

“With every artisan or MSME that gets onboard Flipkart, we are a step closer to making e-commerce even more inclusive for all Indians,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, in a statement.

Punjab is home to over 1.6 lakh MSMEs, which are crucial drivers of job creation and economic growth, and reflects the enterprising spirit of the state. The developing e-commerce industry provides new business opportunities for these sellers, many of whom are unfamiliar with how to sell online, and do not get to interact with online marketplaces to clear their doubts regularly. To that end, Flipkart has recently initiated a program to conduct workshops across the country to address these pain points. Presently, the Flipkart marketplace has about 3,000 sellers from Punjab.

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