How CashKaro introduced India’s rural consumers to a world of discounted Adidas and Nike

One of the exciting things that has happened during the pandemic, and with the expansion of e-commerce in India, has been the growing love for online shopping. The best part of online shopping? Discounts. Unlike offline shopping, where discounts or super sales are more of a seasonal thing, online shopping provides the luxury of regular discounts and timely mega sales, thus gathering a wider customer base every passing day. While online shopping