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WhatsApp introduces catalogs for small businesses

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For each item in its catalog, a business can add information including price, description and product code. WhatsApp said this will help save storage space on the phones of both businesses and customers.
New Delhi: WhatsApp has announced the introduction of a catalogs feature in the WhatsApp Business app.

The company said catalogs are a mobile storefront for businesses to showcase and share their goods so people can browse and discover something they would like to buy. Previously businesses had to send product photos one at a time on the app and repeatedly provide information and that customers can now see their full catalog right within the WhatsApp business app. The company said this makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.

For each item in its catalog, a business can add information including price, description and product code. WhatsApp said this will help save storage space on the phones of both businesses and customers.

The catalog feature is available to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. It will be rolling out around the world soon.

Amrit Pal, product manager at WhatsApp said the company gave early access to the catalog feature to SareeVenue.com in India and the owner told the company that the catalog feature has helped customers learn about the different colors available, know the prices and view what the business offers.

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Many categories of businesses in India are finding the WhatsApp Business app incredibly valuable, Pal said.

" Whether it’s a home composting retailer in Bengaluru called Daily Dump, an apparel company in Himachal called HimalayanKraft, a cloth diapers brand in Mumbai called SuperBottoms or the ice cream brand Artinci in Bengaluru, entrepreneurs and small businesses are using the WhatsApp Business app to connect with their customers securely, deepen relationships, increase sales and grow their businesses," he added.
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