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Tiger Global and Flipkart-backed Cube26 unveils its suite of consumer-facing apps

The New Delhi-based startup, which is backed by Tiger Global Management and Flipkart, has launched Reos Message, Camera and Music apps.

, ET Bureau|
Updated: Aug 31, 2016, 06.26 PM IST
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BENGALURU: Artificial Intelligence startup Cube26, which counts some of the country's biggest handset makers amongst its roster of clients, has now unveiled a suite of consumer-facing 'super' apps, under the brand name Reos.

The New Delhi-based startup, which is backed by Tiger Global Management and Flipkart, has launched Reos Message, Camera and Music apps, as it looks to extend its data science capabilities across software and hardware products, with the aim of making them more intuitive and accessible.

Cube26, which customises Android platforms for original equipment manufacturers has also launched a newer version of its smart bulb, Reos Lite, as it looks to deepen its footprint in the growing smart home consumer durable space.

“We are on a mission to make devices smarter, both in India and across the world, and our plan is to do that by combining our powerful software capability with hardware innovation. The Reos range is a first step in this direction," said Saurav Kumar, chief executive of Cube 26.

Reos Message prioritizes the most relevant and actionable messages for consumers, while also allowing quick access to information, through its Instant Cards. According to co-founder Kumar, the company has developed a spam detection filters that is better than Google and IBM Watson.

Separately, powered by a search engine, Reos Music app combines all the capabilities of a native music player with additional features for online video content, radio and audio recognition technology.

Lastly, the Reos Camera provides users with live photo filters and live beauty filters, powered by AI, as well as time lapse and slow motion videos capabilities.

Founded by three Cornell University alum, Kumar, Aakash Jain and Abhilekh Agarwal in 2012, the company raised $8 million in what was regarded as one of the largest seed rounds raised in the country's startup ecosystem, in October last year.

Cube26, which has an employee strength of about 140, counts a number of the country's top smartphone manufacturers and consumer brands, among its clientele, including, Micromax, Karbonn, Lava, Quikr and Amazon, amongst others.

"The decision to offer consumer-facing products and services was largely taken because we felt that it help us in developing a faster go-to-market strategy," Kumar told ET.

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