DocSuggest becomes Ziffi.com, raises Rs 15 crore from Orios Venture Partners
The 5 year old startup, which was till recently known as DocSuggest, will use the funding to expand its coverage in Mumbai, Delhi, Bangalore & Hyderabad.
The Mumbai-based venture was founded in 2010 by IIT Bombay and IIT Kharagpur alumni Shantanu Jha, Pushkar Soni and Anshuman Pandey. While Ziffi was focusing on doctor and clinic appointments earlier, it has also recently forayed into salons and spas to cover the gamut of wellness services.
"The direction we are taking now is to cover the whole wellness and personal care segment as compared to just booking doctor appointments. Ziffi comes from the word jiffy, which means in fraction of second and it made sense to rebrand ourselves," said Jha, an IIT Bombay graduate who earlier worked at IT services firm Computer Associates.
Ziffi said it covers over a 1,000 salons, 15,000 doctors and 5,000 diagnostic centers across four cities it is present in. "In the next 12-18 months the focus will be on expanding further in these four cities with a targeting getting 50% of the service providers on board the platform," added Jha.
Ziffi currently claims to have 1.2 million users and is adding 7,000-10,000 new users every month. The service is free for patients and it charges a fixed amount to the service provider for each appointment booked.
Ziffi claims to have successfully booked over 250,000 appointments. Funds will be used to "expand Ziffi.com’s network of service providers, strengthen technology interface, enhance design and initiate an aggressive marketing and brand building campaign", according to a statement.
"We estimate that there are currently 3 million people at the technology adoption cycle in India ready to use such a service and by 2020 this number will swell close to 100 million people. We are impressed by the company’s vision and the incredible work they have done so far and we are delighted to back them in their next phase of growth," said Rehan Yar Khan, Managing Partner of Orios Venture Partners.
"Orios Venture Partners had earlier made a seed investment in Ziffi, which also counts Indiagames founder Vishal Gondal and Google India head Rajan Anandan as angel investors."
The Powai based company has strength of 40 employees which it plans to expand to 80-100 people in the next few months with hiring across technology and operations.
Ziffi competes with several vertical focused players which have also attracted investor interest. Healthcare appointments platform Practo Technologies, which has already got Rs 25 crore backing from Sequoia, is expected to raise about $20 million in fresh funding this year. Another competitor is HelpingDoc which raised Rs 10 crore Singapore's Senior Marketing Systems (SMS) in August followed by Lybrate, which got Rs 7-8 crore from Nexus Venture Partners.