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Take three: Flipkart’s $100+ million online grocery bet in India

In its third big shot at online food and grocery, Flipkart pieces together the legs of its strategy through two big investments in seven days — Shadowfax and Ninjacart.

By Venkat Ananth, ET Bureau |Updated: December 13, 2019, 11.12AM IST
Six days. Two “strategic” investments. $100+ million dollars. These back-to-back bets in early December could finally give Flipkart (and by translation, Walmart) a significant leg-up in its online grocery ambitions, which looks all set to scale up over the next few months. Considered a “marginal player” in online food and grocery space until recently with its two-year-old offering —
and NinjaCart, would make a lot of sense. The challenge is making the pieces work together (with or without) an equity partnership as three separate companies since each business will have its own priorities.” He adds, “So while there could be compelling consumer use cases from an integrated offering, realizing them across three separate companies can be a real challenge.”

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