This festive season is likely to be the toughest yet for Amazon with rival Flipkart pulling out all stops after having received backing from retail major Walmart earlier this year.
Unlike its main rival, Flipkart will be launching its deals and discounts in a phased manner over the course of the sale period.
Some mega offerings are available for those looking at sprucing up their home furniture space in different categories.
Luggage and handbag deals are also seeing bulk discounts from 50-80% with brands like American Tourister, Lavie and Skybags ruling the league.
Unlike typical sales events where focus is directed towards smartphones and large appliances alone, Amazon has been bullish on all categories this year, including electronics and video games.
Amazon says it has the biggest selection and deals on smartphones, large appliances & TVs and consumer electronics this year with the best finance options for customers this festive season.
Amazon Prime members have got a 12-hour early access to select from a range of products at massive discounts and great deals during this year's Great Indian Festival.
Smartphones are the biggest draw every sale and Amazon has lined up an extensive range discounts and offers across the valuechain.
Both e-commerce giants, in a bid to push sales, are offering instant credit without credit/debit card, but with the use of the Aadhaar ID number.
Amazon India said its upcoming five-day sale will be the biggest ever for fashion business on the back of nearly 3000 additional brands and 60% higher fulfilment capacity over last year.
Flipkart and Amazon India, however, have repeatedly denied any preference for a select few sellers.
Flipkart, which will hold the fifth edition of its Big Billion Days (BBD) sale from October 10-14, also expects its seller partners to have added over five lakh indirect jobs at their locations.
According to the Redseer, customers have a high recall of the sale dates through social media and television ads, with word-of-mouth and other offline channels a close second.
Flipkart has doubled its warehousing capacity and now has over 65 fulfilment centres and more than 60 'mother hubs' that will cater to the demand during the festive sale.
Ecomm giant banks on new payment schemes that will make even expensive products affordable.
The shopping event will begin with sales on fashion, home furniture, appliances, toys, books, beauty, smart devices on October 10.
Prime subscription remained a hot-selling item for Amazon India.
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