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Amazon launches food delivery service in India

, ET Bureau|
Last Updated: May 22, 2020, 01.17 PM IST
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Swiggy, Zomato begin home delivery of alcohol; Amazon enters Indian food delivery market
Swiggy, Zomato begin home delivery of alcohol; Amazon enters Indian food delivery market

Highlights

  • Last year, Amazon was doling out attractive offers to restaurants to bring them on board as it planned to go live by Diwali.
  • This comes at a time when order volumes of the two largest players in the segment - Swiggy and Zomato - are at an all time low.
  • The service is live in parts of Bellandur, Haralur, Marathalli and Whitefield, according to the app.

Amazon has launched its online food-delivery service called Amazon Food in select pin codes of Bengaluru, at a time when order volumes of the two largest players in the segment - Swiggy and Zomato - are at an all time low due to the coronavirus pandemic.

"Free and contactless delivery, hygiene certified restaurants," Amazon told its consumers on the app.

Since mid-last year, Amazon has been luring eateries with competitive commissions as a part of its larger plan to build a comprehensive product portfolio - from grocery and food to electronics and home products.

The service is live in parts of Bellandur, Haralur, Marathalli and Whitefield, according to the app. "This network will expand to a few cities, with higher density in a few weeks," said a person directly aware of the matter.

"We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience," an Amazon spokesperson said.

ET had reported last year that Amazon was doling out attractive offers to restaurants to bring them on board as it planned to go live by Diwali.

The restaurant industry has been severely hit due the nationwide lockdown over the past two months. ET reported earlier that four out of ten restaurants would likely shut in the aftermath of the current crisis.

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