Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
12,086.70114.9
Stock Analysis, IPO, Mutual Funds, Bonds & More

Amazon Project Zero to rid platform of fakes

Amazon will use technology to take down listings it believes are counterfeits automatically, and give certified brands the ability to remove listings without approval from Amazon.

, ET Bureau|
Nov 13, 2019, 08.39 AM IST
0Comments
AP
amazonAP1
Amazon’s vice president of customer trust and partner support, Dharmesh Mehta, said, “It’s the first time that we’ve put this much power in a brand’s hands.”
BENGALURU: Amazon will empower brands in India to directly remove a seller’s listings from its platform through a new programme called Project Zero, in a bid to fight against counterfeit and fake goods on its platform.

Project Zero, rolled out in the United States, Europe and Japan over the last eight months, has been launched in India at a time when the government is in the process of framing specific rules to tackle sale of counterfeits online.

Amazon will use technology to take down listings it believes are counterfeits automatically, and give certified brands the ability to remove listings without approval from Amazon.

“If, for some reason, our automated protections miss a counterfeit listing that makes it onto our marketplace, a brand can on their own find that item and pull it down,” said Dharmesh Mehta, Amazon’s vice president of customer trust and partner support. “It’s the first time that we’ve put this much power in a brand’s hands.”
Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Other useful Links


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service