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Anthill Ventures, Rana Daggubati launch Urban-i Programme to scale consumer brand startups

A cohort of 5-9 startups working in the areas of personal care, fashion and accessories, food and beverages, health and nutrition, consumer tech, and e-commerce, will be shortlisted for the program.

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Updated: Dec 11, 2019, 12.06 PM IST
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“There is an explosion of consumer brand startups that are redefining consumer preferences and lifestyle. India has many promising young startups in this space that have the potential to scale up rapidly, if they are provided with the right support,” said Rana Daggubati.
Anthill Ventures on Monday announced the launch of Urban-i, a market access programme focused on accelerating the business growth of consumer brand startups in India. Urban-i will serve as a strategically designed platform to bring together capital, consumer brands and celebrities.

It is a six-month intensive programme designed to speed-scale consumer brand startups by providing them with support and mentorship. A cohort of 5-9 startups working in the areas of personal care, fashion and accessories, food and beverages, health and nutrition, consumer tech, and e-commerce, will be shortlisted. Through regular interventions, Urban-i will enable the startups to create business opportunities, engage with celebrities, raise investments, increase their customer base and generate more revenues. Applications will close on 23 December 2019. Interested startups can apply here: www.urban-i.in

Prasad Vanga, CEO, Anthill Ventures, said in a statement, “The launch of Urban-i will add to the Indian startup ecosystem and will focus to co-innovate solutions for the industry. The startups will receive immersive access to Anthill’s global market access channels and will benefit from synergies of a well thought through media, marketing and sales strategy to capture market share in the Urban Indian Market.”

Daggubati said in a statement, “There is an explosion of consumer brand startups that are redefining consumer preferences and lifestyle. India has many promising young startups in this space that have the potential to scale up rapidly, if they are provided with the right support.”

Benefits that the startups will receive from the programme:
  • Get an opportunity to work and scale up under the aegis of Vanga and Daggubati.
  • Get access to use case POCs at 50+ corporate market access channels and to celebrity/talent endorsements and PR interventions.
  • Get an opportunity to work with target retailers, distributors and e-commerce companies through strategic partnerships.
  • Benefit from hands-on engagement with 20+ mentors and leading business speed scalers.
  • Avail of marketing, brand building and go-to- market strategy refinement services up to $50,000.
  • Benefit from investment of $100,000 upfront and up to $1 million upon programme completion.
  • Get access to additional syndicated $3 million smart capital.
  • Get infrastructure and digital support services up to $500,000.
  • Avail of additional value-added services for legal, IP, tax, company structuring, etc.

Also, the programme will be customised in a way that each startup can drive maximum value for its respective business. The startups will also have access to diverse customer networks through partnerships with leading retailers, distributors, e-commerce companies. The programme for the first batch of chosen startups will commence from February 2020. Startups will be shortlisted from hundreds of applications after an extensive screening process.

The startups must meet the following eligibility criteria to apply:
  • Must be promising consumer startups with focus areas of personal care, fashion and accessories, food and beverages, health and nutrition, consumer tech and e-commerce.
  • Should have established a product market fit with customers.
  • Should have raised a first round of funding and preferably generating revenue.
  • Must have a clear growth strategy that Urban-i can help them execute.
  • Must have a full-fledged team and paying customers.
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