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    ByteDance digs deep; second corporate entity in India soon

    Agencies

    Story outline

    • The company commands a secondary private market valuation of about $110 billion
    • It owns and operates TikTok and social media platform Helo apps.
    • ByteDance was expected to formally file an application with the government and regulators, including the DPIIT in the next few weeks.
    The new entity will also include working on content generated across its various platforms, issues that the startup has been facing across geographies.
    NEW DELHI: ByteDance is setting up a second corporate entity in India, as the Chinese multinational internet technology company looks to deepen its roots in Asia’s third-largest economy, among its most active markets globally.

    The new entity, according to two sources with knowledge of the developments, is likely to provide Information Technology and IT-enabled services support to all of ByteDance’s platforms worldwide, including in India.

    It will also include working on content generated across its various platforms, issues that the startup has been facing across geographies. An email sent to ByteDance spokespersons in India, on Saturday evening, did not elicit any response till the time of going to press.

    The company, which commands a secondary private market valuation of about $110 billion, owns and operates popular short-form mobile video app TikTok and social media platform Helo apps. It also has content discovery platform Toutiao and Douyin, the Chinese twin of TikTok, as well as Xigua Video, among others in its portfolio.

    Sources said ByteDance was expected to formally file an application with the government and regulators, including the Department for Promotion of Industry and Internal Trade in the next few weeks.

    Currently, it operates as ByteDance India Services Ltd in the country.

    “There will be data and technology transfer into India with ByteDance looking to ramp up its workforce in India, a market where the company will look to create a centre of excellence over the near-term,” one of the sources said.

    As of November 2019, ByteDance had a workforce of over 60,000 worldwide, with 15 research and development centres.

    The move towards a second corporate entity comes at a time when ByteDance, which counts the likes of SoftBank, General Atlantic, Sequoia Capital China, KKR and Hillhouse Capital among its investors, has been fighting accusations related to national security risk and handling of personal data across its various markets, including India.

    India has been the biggest driver of TikTok installs, generating 611 million lifetime downloads to date, or 30.3% of the total, according to a report published by Sensor Tower Store Intelligence in April.
    TikTok, a short video app with special effects, has been downloaded more than 2 billion times globally on the App Store and Google Play, it said.

    Last month, however, ET reported that in India, fewer people downloaded it in April and May compared to the previous two months, amid reduced marketing and advertising budgets due to the Covid-19 pandemic, along with a persistent anti-China sentiment that saw users calling for a ban.

    Last month ET reported that in India, fewer people downloaded Tik-Tok in April and May compared to the previous two months, amid reduced marketing and ad-budgets due to the Covid-19 pandemic, along with a persistent anti-China sentiment that saw users calling for a ban.

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    34 Comments on this Story

    micky44 days ago
    tik tok is just a waste app. It has no level and people are making video of anything and circulating.Now those videos are flooding the whatsapp.Youtube and FB has some informative videos.It is just a time waste.
    Worldofpeace 44 days ago
    We need to learn from Japanese about how to love our country and how to use our locally produce goods.. even if they are low quality... if we increase demand.. quality will Improve... If you remember before 8-10 years we used to call chinese good very cheap quality and now look where they have reached.
    Aditya Chopra44 days ago
    Boycott Tik Tok totally
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