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Advertising firm CASHurDRIVE partners with Uber

“Uber happens to be the next big thing in the Indian OOH industry with 12 million Sq.ft. of advertising space across India”, Raghu Khanna, CEO, CASHurDRIVE said.

ET Online|
Last Updated: Jan 20, 2020, 02.28 PM IST
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CASHurDRIVE is specialized in all kind of vehicle wraps, owns in- house production studio & have in house teams of professional applicators deployed across India
CASHurDRIVE Marketing Pvt. Ltd. on Monday announced a partnership with Uber Cabs, bringing new prospects to the transit OOH Advertising. Available in 30 plus cities in India, the fleet agreed to provide a platform of 3-4 lack vehicles to the agency.

CASHurDRIVE is specialized in all kind of vehicle wraps, owns in- house production studio & have in house teams of professional applicators deployed across India. Apart from the vertical expansion, the agency even offers extended engagement services like sampling, roadshows, In-cab digital screen advertising and many more.

“Uber happens to be the next big thing in the Indian OOH industry with 12 million Sq.ft. of advertising space across India”, Raghu Khanna, CEO, CASHurDRIVE said in a statement.

The collaboration is believed to strengthen the relationship between the two companies.

“We are thinking to expand the services by working in close partnership with Uber. Our prime objective is to engage in a healthy partnership from which both the brands & commuters can be benefited”, Nitesh Nagpal, Vice President, CASHurDRIVE, said in a statement.

The sole aim of the company is to provide unconventional advertising support to the brands which would create a new source of revenue for the drivers & other vehicle owners.

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