Curefit’s new incubator has $5 million to invest
The company plans to open its distribution network and customer base to organic food brands as well as help them with R&D.
“EatFit will be a custom sales channel for these brands, and we will also bring in consumer insights and branding, and R&D capabilities,” he said. The company plans to incubate 10 brands across snacks, beverages, spa food, supplements and meal replacement categories. About 10-15% of EatFit’s revenue comes from packaged foods and juices. Eatfit claims to be clocking 35,000 orders a day, according to Nagori.