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Former W+K official Rizwan sets up creative startup

“Propaganda will work across design, advertising, publishing and retail, and will have self-funded projects across disciplines,” Rizwan said.

ET Bureau|
Oct 08, 2018, 02.20 PM IST
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Rizwan said the agency, Propaganda, is involved in a number of ‘early stage brands’.
NEW DELHI: Mohamed Rizwan, former creative director of ad agency Wieden+Kennedy Delhi, along with investor partner Kapil Chopra, former president of the Oberoi group and chairman of the board at EazyDiner, have set up Propaganda, a multi-disciplinary creative company, on an undisclosed investment.

“Propaganda will work across design, advertising, publishing and retail, and will have self-funded projects across disciplines,” Rizwan said.

He said the agency is involved in a number of ‘early stage brands’, but declined to mention details citing confidentiality. “Propaganda will work with businesses and entrepreneurs looking outside of the advertising ecosystem, and Indian brands,” he said.

Rizwan, formerly with Wieden+Kennedy Delhi, has worked brands such as Nike, The Oberoi, Audi, Old Spice and Heineken.

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