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    How new e-commerce rules impact industry, users

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    The government has tightened norms for e-commerce firms and barred online retailers like Flipkart and Amazon from selling products of the companies in which they have stake. New rules also prohibit players from entering into an agreement for exclusive sale of products. As per the revised guidelines, a vendor cannot procure more than 25 per cent of products from group companies of the same marketplace where they intend to sell them. How these norms impact the industry, how platforms are complying, and, moreover, what does this all mean for users? ET Online's Associate Editor Pranbihanga Borpuzari explains. (Text: PTI/ET Online)

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