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Just Herbs raises $1.5 million in pre-series A funding

The company said the funds will be infused towards portfolio and distribution expansion besides new customer acquisition.

, ET Bureau|
Last Updated: Nov 26, 2019, 05.10 PM IST
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A cluster of family offices, high net-worth individuals and corporate executives participated in the maiden round of equity financing.
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NEW DELHI: Premium ayurvedic beauty brand Just Herbs has raised $1.5 million in pre-series A funding led by multi-stage VC fund Roots Ventures as it looks to escalate share and scale in the rapidly growing ayurveda market.

Gurgaon-based wealth management and investment banking firm Client Associates advised Just Herbs on the financing round. A cluster of family offices, high net-worth individuals and corporate executives participated in the maiden round of equity financing in the Chandigarh-based APCOS Naturals - the parent company that owns the brand, the company said in a statement.

It said the funds will be infused towards portfolio and distribution expansion besides new customer acquisition.

“Team Roots’ track record as investors in the consumer space makes this association far more valuable than just capital,” said Arush Chopra, Just Herbs chief executive and co-founder.

The direct-to-consumer brand, which has developed products by crowdsourcing customer feedback through social media, sells a range of ayurveda-based personal care products including shampoo, skin-care and make-up products.

“Conscious consumption is a very strong theme in beauty and Just Herbs has the ingredients to become a leading player in this space,” said Japan Vyas, founder, Roots Ventures.

A joint report by Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC) estimates the global ayurvedic market to grow to $9.7 billion by 2022 riding on increasing demand for natural and organic products and medical tourism. Industry estimates suggest that region-wise, the Asia Pacific region accounts for the largest share of the market led by India.

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